Find The Root
Everybody has desires.
Everybody has, as long as we live, unlimited desires.
You may be super hungry.
So hungry you can think of anything else.
But as you soon as you’ve stretched your guts to their limits, you’ll not want any food.
In fact, just the IDEA of food may be painful.
But, if you wait long enough, you’ll be hungry again.
One of the reasons we like hanging out with other like minded people is we can do more as a team than alone.
This goes way back into the ancient, pre-human times.
Ancient monkey people that were always trying to go it alone didn’t do so well.
Ancient monkey people that had a kind of “friend making” or “team building” instinct did much, much better.
This is pretty simple.
If we have a bunch of people that all want more or less the same thing, it’s much easier as a team.
Teamwork
Ten dudes can kill one big animal that will MORE than feed all their families.
But each dude on his own is going to have to do a lot of killing to feed himself and his family.
This is pretty easy to understand from an engineering standpoint.
Ten dudes all have a bunch of deep and instinctively programmed desires.
Food, safety, a nice cave with a big fireplace.
Today, we are the same.
We all have the same deep desires.
Food, safety, sex, romance, money, a nice house by the beach.
One of the secrets of copywriting is pacing.
If you can ACCURATELY pace somebody’s pain, you will significantly increase their buying desire.
Buy Now
Since you are so accurate with what’s bothering them, they’ll start to assume you know the answer.
You don’t even have to say that your solution is their solution.
Pace their pain for a few paragraphs and then say:
Introducing ACME products!
And they will assume that ACME products will solve their problems.
Politicians have been using this since the dawn of time.
Start to pace the pain of the population, and everybody will ASSUME they’ve got the solution.
This works the opposite as well.
Kind of.
Pain can be used vaguely.
Political campaigns, advertising, etc.
Pleasure Power
Pleasure is just as powerful, but usually in one on one conversations.
The more you can build up their desires, the more they’ll make the same assumption.
That YOU either have their solutions.
Or you ARE their solutions.
This will fire up thier ancient “friend making” or “team building” instinct.
This will come across to them as a strong feeling.
One that will make them think fondly of you.
One that will make them admire you.
One that will make them WANT a relationship with you.
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Deep Structure
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