Is Vs. Ought https://loopvids.s3.amazonaws.com/2023/23Jan14_Post.mp3 The difference between description and prescription is kind of difficult to wrap your brain around. Conceptually, it’s pretty simple. But in real life, knowing the difference isn’t so easy. Science is pure descriptive. People look at the world, and describe what happens. They get more and […]
Brain Bending Word Hacks
Squishy Meaning https://loopvids.s3.amazonaws.com/2022/22Nov09_Post.mp3 Reframing is very powerful linguistic tool. Basically it’s the art of saying, “This doesn’t mean this, this means that.” You can use these in sales, by taking objections and turning them into reasons to buy. You can use these in dating, in the early phases or the later, stable […]
Hack Their Brains
Easy Brains https://loopvids.s3.amazonaws.com/2022/22Nov05_Post.mp3 There are plenty of hacks in human language and in human thinking. Noam Chomsky, the inventor of “Transformational Grammar” demonstrated that a sentence can both be grammatically correct and utterly meaningless. The example: Colorless green ideas sleep furiously. There are plenty of ways to do both. Hack […]
Live Like A God
Weird Metaphor https://loopvids.s3.amazonaws.com/2022/22Oct27_Post.mp3 Imagine the following scenario. It’s very strange, but hang in there. It’s got a pretty good punch line. Suppose there were very, very few people who could actually play music. These guys that could play music were treated like absolute royalty. I don’t mean super groups like […]
Miyagi Yourself
Wax On Wax Off https://loopvids.s3.amazonaws.com/2022/22Oct01_Post.mp3 The Karate Kid was a pretty cool movie. It created the term, “Miyagi” as a verb. Like one character “Miyagi’s” another character. From the movie, where the Sensei had the kid wax his car over and over. Waxing a car is boring. Super boring. […]
Forget The Words
Long Time https://loopvids.s3.amazonaws.com/22Aug13_Post.mp3 Most science is rejected at first. It’s rejected because science is generally created by intellectuals and academics. And they have their own form of “territoriality.” They’ve spent their entire careers carving out their academic and intellectual territory. If some unknown goof comes along with a brand hew idea? […]
Use Your Words Well
Necessary Imaginations https://loopvids.s3.amazonaws.com/2022/22July13_Post.mp3 Imagine two tribes of humans way back in the day. The caveman days. Both told stories around the campfire every night. Stories filled with heroes and monsters. One tribe saw them as stories. Entertaining, yes, but still only stories. The characters weren’t really real. The […]
The Profitable Lost Art
Once And Future King https://loopvids.s3.amazonaws.com/2022/22July12_Post.mp3 Lately I’ve been studying the origin story of the King Arthur legend. It’s WAY more complicated than I could have imagined. A long, interactive process of telling and retelling stories. Both by English and French writers and poets. And along the way, all kinds of characters […]
Their Inner Hero
Clever Dude https://loopvids.s3.amazonaws.com/2022/22July11_Post.mp3 Bernays was an old school marketing genius. Maybe a bit on the evil side. To brainwash entire populations. He was a cousin of Freud. But if you can get past the evil genius part, and study only the genius, we can learn a few things. For example, […]
Write Yourself A Fortune
Ancient Word Power https://loopvids.s3.amazonaws.com/2022/22July07_Post.mp3 Words are very powerful. Or at least they can be. For most, words aren’t something to think about. We have a bunch of half baked ideas, and spit out a bunch of sounds. To the extent that others can understand our ideas, we’re pretty good. But […]
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