Human Origin Story https://loopvids.s3.amazonaws.com/Jun15_Post.mp4 One of the most important things that ever happened in human history was the “discovery” or “invention” of agriculture. Before that, humans had to hunt. But then there was an ice age, and people had to worry about encroaching glaciers. Just like in the movie where that squirrel […]
Develop Rare Genuine Charisma
What Is This? https://loopvids.s3.amazonaws.com/Jun10_Post.mp4 One of the more interesting concepts in copywriting is curiosity. There are, of course, the common drivers of creating buying interest. Authority, social proof etc. Building up massive value, etc. Building in the idea of sex appeal. That if you buy this product, you’ll become famous […]
Create Subconscious Halo Effects
Increasing Liking https://loopvids.s3.amazonaws.com/Jun09_Post.mp4 Most people believe we are logical. This is a comforting thought, but it’s not true. This isn’t bad, but it’s an aspect of human nature. There are many, many reasons we believe things that have nothing to do with logical. We believe ideas like we like food. […]
Build The Virtuous Cycle Of Love
Happy Conversations https://loopvids.s3.amazonaws.com/Jun08_Post.mp4 One thing people are terrified of, conversationally, is unexpected questions. Questions that make them feel on the spot. Sales people practice over and over to overcome sales objections. But sales objections aren’t REALLY what they seem to be. If you are selling a car to somebody, and give […]
Develop True Outcome Independence
We Want To Believe https://loopvids.s3.amazonaws.com/Jun05_Post.mp4 Everybody is naturally attracted to somebody with outcome independence. NOT fake outcome independence which is what nearly everybody has. We have a kind of two way reframing system that is VERY fast. When random good things happen, we take credit. When random bad things happen, we […]
The Rare And Subtle Confidence Frame
Respectful Advice https://loopvids.s3.amazonaws.com/Jun04_Post.mp4 About ten years or so ago, I was in Bangkok. I was acting like a typical tourist. Walking around with a my guidebook, trying to hit all the recommended spots. I was looking for the spot in the guide that recommended the river barge. The place to get […]
The Super Hero Frame
Believable Storytelling https://loopvids.s3.amazonaws.com/Jun03_Post.mp4 A long time ago, I took an acting class. And one of the exercises was to bring in two items. And each item had to have a story. But only one story was true. The game was to try and make BOTH stories sound so believable, that nobody […]
Make The World Qualify Itself
External Triggers https://loopvids.s3.amazonaws.com/Jun02_Post.mp4 There are a lot of elements, most of which are outside of our conscious awareness, that are added to any message. Authority is a big one. Authority doesn’t necessarily mean political or legal. Most of the time, it usually can be famous. For example, you’re watching TV and […]
Be The Center Of Their World
Neuron Loops https://loopvids.s3.amazonaws.com/Jun01_Post.mp4 I was watching a really interesting lecture the other day. One in a long series about all the reasons different people exhibit different behaviors. A lot of our neurological makeup is based on feedback loops. Like some neurons fire and light up another neuron. But some neurons fire, […]
Irresistible Love Frame
Hand Out Money https://loopvids.s3.amazonaws.com/May31_Post.mp4 Imagine if you worked for a huge marketing company. A marketing company that had access to tons of capital. And somebody decided they wanted to get some info. From the people on the street. And they wanted them to answer a few very simple questions. Do […]
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