No Soup For You https://loopvids.s3.amazonaws.com/May02_Post.mp4 One of the more famous characters from Seinfeld is the “Soup Nazi.” Dude has some seriously delicious soup. His soup was SO popular, he didn’t need to advertise. Tons of people came for his delicious soup ONLY because of word of mouth. And because he always […]
Love Inducing Psychological Hacks
Brain People https://loopvids.s3.amazonaws.com/May01_Post.mp4 Marketers are very, very clever. Much more so than academic psychologists. During the 2010’s there was a problem in the field of psychology. Commonly referred to as the “replication problem.” This replication problem was a function of how psychological studies were performed. Firstly, psychological studies that get […]
More Money Better Lovers
Increase Value https://loopvids.s3.amazonaws.com/Apr27_Post.mp4 There are a lot of overlapping metaphors between sales and dating. A lot of overlapping strategies. Numbers game works both in dating and sales. A sales funnel works in both sales and dating. This is common. Which means in both sales and seduction, there is a lot […]
The Most Powerful Force On Earth
You Can Run But… https://loopvids.s3.amazonaws.com/Apr26_Post.mp4 Market bubbles are an interesting thing. They represent the extreme of human emotions. Even non-bubble markets are fascinating, from a psychological standpoint. It’s easy to fall into the “logical” trap when looking at stock charts. Stock charts themselves, separate from what they represent, are a statistician’s […]
Shut Down Conversational Bullies
Verbal Smackdown Party https://loopvids.s3.amazonaws.com/Apr20_Post.mp4 Conversations are a lot of fun. Especially competitive ones between friends. Playfully combative, humorous, etc. Who can come up with the best smackdown. Who can tell the best story. Who can come up with the best insult for a mutually hated politician. These “idea contests” […]
Never Do Anything Wrong Again
Kids And Cheats https://loopvids.s3.amazonaws.com/Apr18_Post.mp4 When I was a kid, video arcades were popular. Put in a quarter, and play as long as you could. Many games had cheats. Of course, this was long before the Internet, so to get a cheat you had to know somebody. Otherwise, you had to learn […]
The Pirate Treasure Attraction Pattern
Treasure Map Theory https://loopvids.s3.amazonaws.com/Apr16_Post.mp4 Things look differently based on what kind of time frame you have. This is kind of like those videos that start way out in space. And then they keep zooming in, until you’re looking at the molecular structure of a bug’s eye. Things within a one or two […]
Make Them Crave You
Two Sides To Sales https://loopvids.s3.amazonaws.com/Apr15_Post.mp4 There are two ways to sell things to people. One is to come up with a compelling pitch. This is the way TV characters sell. Because TV characters are fictional, they can be VERY mesmerizing, charismatic, etc. But in real life, memorized pitches are not nearly […]
Be The One They Want
Feeling People Out https://loopvids.s3.amazonaws.com/Apr14_Post.mp4 What’s the purpose of job interviews? First you send in your application, then you get a call for an interview. If it’s a decent job, you’ll have a couple of interviews. So do so many people need to speak with you? Clearly you are qualified, you have […]
Leave Your Pavlovian Bell At Home
Nurture And Nature https://loopvids.s3.amazonaws.com/Apr12_Post.mp4 There are two general schools of thought about what makes us who we are as individuals. There’s the blank slate side of the spectrum. That our minds are completely programmable. That with the right training, we can be “programmed” to do pretty much anything our “programmers” want us […]
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