What Is This? https://loopvids.s3.amazonaws.com/Jun10_Post.mp4 One of the more interesting concepts in copywriting is curiosity. There are, of course, the common drivers of creating buying interest. Authority, social proof etc. Building up massive value, etc. Building in the idea of sex appeal. That if you buy this product, you’ll become famous […]
Create Subconscious Halo Effects
Increasing Liking https://loopvids.s3.amazonaws.com/Jun09_Post.mp4 Most people believe we are logical. This is a comforting thought, but it’s not true. This isn’t bad, but it’s an aspect of human nature. There are many, many reasons we believe things that have nothing to do with logical. We believe ideas like we like food. […]
Gaze With Eyes Of Wonder
Appreciation https://loopvids.s3.amazonaws.com/Jun07_Post.mp4 There are plenty of things in life that are truly magnificent. For example, if you’ve ever seen a large whale leap out of the water, that is pretty spellbinding. Personally, I’ve never seen such a thing. But people who have describe it like a religious experience. I’ve heard some […]
Emotionally Neutral Love Frame
Simple Minded Humans https://loopvids.s3.amazonaws.com/Jun06_Post.mp4 It is very, very hard for us humans to think for ourselves. 2/3’s of people “fail” the Milgram test. 2/3’s of people will shock a guy who’s begging them to stop, only because an authority figure says so. 2/3’s of people “fail” the Asch conformity test. 2/3’s […]
Develop True Outcome Independence
We Want To Believe https://loopvids.s3.amazonaws.com/Jun05_Post.mp4 Everybody is naturally attracted to somebody with outcome independence. NOT fake outcome independence which is what nearly everybody has. We have a kind of two way reframing system that is VERY fast. When random good things happen, we take credit. When random bad things happen, we […]
The Rare And Subtle Confidence Frame
Respectful Advice https://loopvids.s3.amazonaws.com/Jun04_Post.mp4 About ten years or so ago, I was in Bangkok. I was acting like a typical tourist. Walking around with a my guidebook, trying to hit all the recommended spots. I was looking for the spot in the guide that recommended the river barge. The place to get […]
Irresistible Love Frame
Hand Out Money https://loopvids.s3.amazonaws.com/May31_Post.mp4 Imagine if you worked for a huge marketing company. A marketing company that had access to tons of capital. And somebody decided they wanted to get some info. From the people on the street. And they wanted them to answer a few very simple questions. Do […]
Stand Out In Any Crowd
Magnetized Personality https://loopvids.s3.amazonaws.com/May20_Post.mp4 What is the most attractive trait? Not just sexually or romantically. But on a general interpersonal level. The kind of trait that makes EVERYBODY look at you. So they’ll want to follow you, wherever you are going. There are many ways to “enjoy” this or “recognize” this, […]
Leverage Your Two Powerful Biases
Inside vs. Outside https://loopvids.s3.amazonaws.com/May13_Post.mp4 Human nature is pretty simple from an engineering standpoint. Very simple. But looking out into the world through our subjective experience is very, very complicated. Or it SEEMS complicated. Part of this is our unique human ability of meta cognition. Thinking about thinking. Talking about […]
Intermittent Love Game
Recalibrated Instincts https://loopvids.s3.amazonaws.com/May07_Post.mp4 A very common idea is that most of the food we eat is overly processed. Some believe this is a deliberate plan to kill us. But it’s also, arguably, simply an outcome of mass production. Imagine, for a moment, what it would cost, as a company, to mass produce […]
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