TV Charisma https://loopvids.s3.amazonaws.com/Mar20_Post.mp4 Halt and Catch Fire is a pretty good TV show. It’s a four season show that covers the rise of the PC and the Internet. It’s a fictionalized version, but it’s pretty accurate. The competition for the first PC, then the first couple search engines, then the first browsers. […]
Become Everybody’s Fantasy
Two Sides To Everything https://loopvids.s3.amazonaws.com/Mar16_Post.mp4 There are two models to sales. Kind of on two opposite extremes. Both are useful under various situations. First, there’s the numbers game model. Where you spend all your time putting as many cold leads into your sales funnel as possible. This has very little […]
The Nurse Killer Authority Pattern
Authority Goes A Long Way https://loopvids.s3.amazonaws.com/Mar06_Post.mp4 They did an experiment in a hospital once. Part of a larger group of experiments. A researcher would call a nurse. The researcher would identify themselves as a Dr., but one they’d never heard of before. “Hi, this Dr. Schmeckleberry…” And they would tell […]
Moving Pictures Seductive Ideas
Terrifying Realism https://loopvids.s3.amazonaws.com/Feb28_Post.mp4 Way back in the day, when movies were first created, it must have been pretty impressive. One such movie had a train driving right at the audience. And people thought it was going to come out of the screen and crash into them. Silly, yes. But when new […]
The Lesser Known Persuasion Technique
Similar Thoughts https://loopvids.s3.amazonaws.com/Feb27_Post.mp4 One of the more under appreciated laws of persuasion is “commitment and consistency.” Most people know about the three big ones. Authority, social proof and scarcity. Most of the time, this is all you need. To create the monster persuasion combination of FOMO. Fear of missing out. […]
Beware The Rattlesnake In The Box
Two Persuasion Models There are two basic ways to persuade somebody. Inside out, or outside in. Most of us use the outside in approach. We’ve got a fantastic idea in our brain. And since that idea lives in our brains, we LOVE it. And since WE love it, we assume […]
Embedded Command Picnic Love
Passed Down Metaphor I heard a story once by an old school sales guy. He was telling me a story he was told when he started. And since this even happened, him telling me the story, about ten years ago, the original story, as far as I could tell, is from maybe the […]
Evolving Conversations
Bar Fight Origin One night. At a bar. There were two friends. They started out. Having a friendly disagreement. About a mathematical strategy. Involving deltas and rates of change. The deeper metaphysical meaning. Of the derivative. Soon their disagreement devolved. Into deeper issues. Rubber […]
Unconscious Number Theory
Persuasion Seminar Once there was a seminar. A persuasion seminar. Based on inner values. Of the person being persuade. The theory being. That if you could find. The most sacred. Most precious. Inner value of somebody. Criteria Elicitation https://loopvids.s3.amazonaws.com/Jan13_Loop.mp4 And build it up. So strongly. […]
Once And Ancient Magic
Young Queen Once there was a queen. An ancient queen. Who ascended to the throne. Unexpectedly. And during a time of great havoc. Chaos and strife. Their crops were failing. Their enemies were preparing to invade. Some believed. Chosen To Blame https://loopvids.s3.amazonaws.com/Dec12Loop.mp4 She was a scapegoat. […]
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