No Logic Needed https://loopvids.s3.amazonaws.com/Nov25_Post.mp4 One of the curious things about our brains is our understanding of cause and effect. We often confuse descriptions with causes. Particularly when it comes to our own choices. Marketers and advertisers have known for decades we make decision by subconscious and external triggers. Things like authority, […]
The Realistic Movie Paradigm
Fake! https://loopvids.s3.amazonaws.com/Oct12_Post.mp4 A lot of people say movies aren’t realistic. There are a couple of problems with this critique. One is they don’t need to be realistic. At least from a free market perspective. People make movies. People buy movies. Movies provide a value to people. For many, […]
Copy The Survivorship Winners
Replication https://loopvids.s3.amazonaws.com/Sept02_Post_1.mp4 The best communication is reverse engineered from naturals. Naturals of all kinds. Who win through survivorship bias. For example, one of the most powerful kinds of hypnosis was reverse engineered from Milton Erickson. And Erickson designed it himself, from pure trial and error. A lifetime of trial and […]
Borrow The Power Of The Gods
Collective Mind https://loopvids.s3.amazonaws.com/July14_Post.mp4 Humans have something called a collective memory. What the heck is this? Many animals can learn. Either organically, or be deliberately trained. But humans can learn from our own memories. And those memories can be completely artificial. How? Some guys come back with some weird […]
Release The Anchor Of Death
Sunken Metaphor https://loopvids.s3.amazonaws.com/Jun19_Post.mp4 Once there was a guy on a ship. His first time on a ship. And he was on the deck, carefully walking around. He wasn’t a big fan of the ocean, but so far he was having a pretty good time. Then he heard some thunder off in […]
Two Critical Strategies For Life
Two Easy Rules https://loopvids.s3.amazonaws.com/Jun11_Post.mp4 There are two critical ideas for any kind of social success. And when I say social success, I mean ANYTHING that requires a one-on-one conversation. Even if you have the perfect degree, nobody is going to hire you if you come across as a socially inept goof. Even […]
White Dwarfs and Black Holes
Bored On The Boat There was this astrophysicists, born in India, and further educated in the United States. He got his undergraduate degree in India, and took a boat to Europe to start his graduate degree. On his way, on the boat, in between being an undergrad and a graduate student, he came […]
Lonely Monty Hall
What Is He Saying? I have this really weird friend that only speaks in structure language. He avoids content at all costs, and, surprisingly enough, it’s very compelling and soothing to listen to this person. Like all you want to do is blank your mind, when you listen to this person. All […]
Instinctive Sex Programming
Meandering Lecture I went to see this lecture recently by a psychologist. She was applying theories of evolutionary psychology to sales, to leverage our ancient social instincts to more easily make money. Her theory was that everything is, at its core, a kind of frame battle. And that by understanding the deep […]
Ancient Orbiters
Deep Instincts Always Win I saw a recent lecture by a famous psychologist. She was talking about the relationship between online dating and the massive dumpster fire the modern dating game has turned into. She said that, at its core, it’s all about false signals. Compared to a more organic system, where […]
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