Self Sabotage Origins https://loopvids.s3.amazonaws.com/Mar24_Post.mp4 Self sabotage is a common problem. And often it happens before we do anything. It’s commonly described when somebody is playing out of their league. A common TV or movie trope is the guy or gal who is dating somebody THEY think is way out of their league. […]
The Most Beautiful Sales Pitch
TV Charisma https://loopvids.s3.amazonaws.com/Mar20_Post.mp4 Halt and Catch Fire is a pretty good TV show. It’s a four season show that covers the rise of the PC and the Internet. It’s a fictionalized version, but it’s pretty accurate. The competition for the first PC, then the first couple search engines, then the first browsers. […]
The Ambiguity Attraction Pattern
Own Your Answer https://loopvids.s3.amazonaws.com/Mar18_Post.mp4 We humans love ambiguity. We love the feeling that we can decide what things mean. We also love the feeling of figuring things out. Not necessarily to get an objectively “correct” answer. But to come up with answer we feel is the right answer, for us. […]
Reverse Rebound Effect
Secrets Of Attraction https://loopvids.s3.amazonaws.com/Mar17_Post.mp4 If you take a balloon you can rub it against something to create static electricity. You can do tricks like getting it to stick to a wall, making your hair stand up. Once my friends and I were hiking. We came to a campsite and as soon as […]
Become Everybody’s Fantasy
Two Sides To Everything https://loopvids.s3.amazonaws.com/Mar16_Post.mp4 There are two models to sales. Kind of on two opposite extremes. Both are useful under various situations. First, there’s the numbers game model. Where you spend all your time putting as many cold leads into your sales funnel as possible. This has very little […]
Why Experts Recommend This Hack
Somebody’s Lying https://loopvids.s3.amazonaws.com/Mar01_Post.mp4 After WWII ended, they put a bunch of Nazi’s on trial. And the most burning question they had, was why did you do all those horrendous things? And they all gave some unexpected answers. “I was just following orders.” It’s one thing to read history books about guys […]
The Lesser Known Persuasion Technique
Similar Thoughts https://loopvids.s3.amazonaws.com/Feb27_Post.mp4 One of the more under appreciated laws of persuasion is “commitment and consistency.” Most people know about the three big ones. Authority, social proof and scarcity. Most of the time, this is all you need. To create the monster persuasion combination of FOMO. Fear of missing out. […]
Embedded Command Picnic Love
Passed Down Metaphor I heard a story once by an old school sales guy. He was telling me a story he was told when he started. And since this even happened, him telling me the story, about ten years ago, the original story, as far as I could tell, is from maybe the […]
Insurance Cat Pattern
Clever Long Gamer Once there was a prankster. A very, very shrewd prankster. A very long game prankster. He was an insurance salesman. And had many, many products. Many, many upsells and add ons. But instead of selling things. One the first visit. Lay The Groundwork https://loopvids.s3.amazonaws.com/Jan26_Loop.mp4 […]
Weaponized Psychology
Academic Origin Story Once upon a time. There was a psychology professor. Desperate to get published. She tried study after study. Experiment after experiment. But thus far, nothing had worked. No insight had been gained. No inner workings of the human mind had been discovered. Then she […]
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