The ego is something that has troubled humans since the dawn of time.
Well, not really the dawn of time.
Maybe the dawn of recorded time.
Before the invention of agriculture, the ego was perfect.
It drove EVERYBODY to compete.
But not random competitions.
Competitions based on who could provide the most valuable stuff to the tribe.
Hunting, storytelling, finding safe places to live, etc.
But today’s ego battles, while driven by the same instinct, are mostly UNCONSTRAINED.
They are almost always of the form, “My idea is better than your idea.”
The problem is there is NO way to prove it one way or the other.
So the presentation of the idea becomes more important than the idea itself.
Whoever can present their idea the most forcefully, or through the strongest frame, win the ego-fight.
If you are salesman and you can present the idea that “buying the product is a good idea” much more strongly than the customer can present their idea of “I’d like to shop around,” you get a sale.
The customer doesn’t really buy the product because it matches a whole bunch of pre-set criteria.
The customer doesn’t buy the product because it’s the logical thing to do.
The customer buys the product because they were out-framed.
Getting in the ego game is difficult.
Because every single human on Earth has a head full of ideas.
And study after study shows that everything thinks their own ideas are better than everybody else’s ideas.
Week Framed Humans
Few people can make that point forcefully or strongly, but that is in there.
This is kind of like the “fastest gun in the west” argument.
Sure you might roll into town and prove how good of a gunslinger you are.
But that will only invite more gunslingers to try and out-gunsling you.
That’s the way most people operate in life.
To participate in endless ego battles with whoever’s willing to fight.
But there is another way.
One that’s kind of like a strategy from Sun Tzu, the ancient Chinese military genius.
And that is to “become a pig to eat the tiger.”
Which means come in under the radar.
Don’t act like a threat.
Then when the “tiger” doesn’t see you as a threat, you eat him.
Metaphorically of course.
How does this work in persuasion and seduction?
First, turn OFF your own ego.
At least in the short term.
Then leverage THEIR ego and easily lead them to make the decisions you WANT them to make.
Whatever they are.
And they’ll think it was THEIR idea.
Mind Persuasion has plenty of books and courses to teach you how to speak hypnotically and persuasively.