Money Train https://loopvids.s3.amazonaws.com/2022/22Oct14_Post.mp3 If you can become a motivational speaker, even to a relatively small audience, you can make a ton of money. Why? A couple of reasons. One, motivational speakers tend to bring out our best selves. Our ideal selves. We feel really good in the presence of a […]
Their Inner Hero
Clever Dude https://loopvids.s3.amazonaws.com/2022/22July11_Post.mp3 Bernays was an old school marketing genius. Maybe a bit on the evil side. To brainwash entire populations. He was a cousin of Freud. But if you can get past the evil genius part, and study only the genius, we can learn a few things. For example, […]
Master Persuasion
Powerfully Chosen Words https://loopvids.s3.amazonaws.com/2022/22July09_Post.mp3 The right words in the right order can do wonderful things. Of course, this isn’t automatic or easy. Learning how to use words is almost a lost art. But it is still an art form. Or even scientific method. Advertising is thought to be an art […]
The Most Attractive Personality
Accurate Data https://loopvids.s3.amazonaws.com/Aug18_Post.mp4 Marketing studies are difficult. Even more difficult are studies into human physiology of any kind. A true, honest, study must be double blind. This is because we humans communicate a lot, even if we don’t want to. A doctor who KNOWS which are the real pills and which […]
Irresistible Love Frame
Hand Out Money https://loopvids.s3.amazonaws.com/May31_Post.mp4 Imagine if you worked for a huge marketing company. A marketing company that had access to tons of capital. And somebody decided they wanted to get some info. From the people on the street. And they wanted them to answer a few very simple questions. Do […]
Evergreen Persuasion and Seduction
Products and Markets https://loopvids.s3.amazonaws.com/May27_Post.mp4 In the world of markets, there are things called “evergreen” markets. Named after trees that are green all year round. These evergreen markets always have customers. And any product you create can always be sold to people in these markets. Other products are only sold around certain […]
Your Meta Instinct To Rule Them All
Split Test https://loopvids.s3.amazonaws.com/May23_Post.mp4 Natural selection is a very, very powerful tool. It doesn’t just work with evolution. It is also a fantastic marketing tool. The idea of a “split test” is central to natural selection. Advertisers have been using split tests for a long time. Split tests allow you to find […]
The Dale Carnegie Love Pattern
Subliminal Advertising https://loopvids.s3.amazonaws.com/May09_Post.mp4 Once, I went to a bar with a couple of friends As soon as I walked in, I noticed that there were Corona flags all over the place. (The beer, not the virus…) One of my friends studied the menu carefully. I could see the determination and seriousness […]
Love Inducing Psychological Hacks
Brain People https://loopvids.s3.amazonaws.com/May01_Post.mp4 Marketers are very, very clever. Much more so than academic psychologists. During the 2010’s there was a problem in the field of psychology. Commonly referred to as the “replication problem.” This replication problem was a function of how psychological studies were performed. Firstly, psychological studies that get […]
The Cookie Experiment Paradigm
Vanishing Cookies https://loopvids.s3.amazonaws.com/Apr30_Post.mp4 Once upon a time, a researcher did an experiment. The setup for the experiment was very simple. The researcher, a table, and a jar of cookies. The researcher would ask people if they wanted to participate. All they had to do was eat a cookie, and fill out […]
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