Powerfully Chosen Words
The right words in the right order can do wonderful things.
Of course, this isn’t automatic or easy.
Learning how to use words is almost a lost art.
But it is still an art form.
Or even scientific method.
Advertising is thought to be an art form by many.
But true marketers know it is pure science.
Since it’s based on human nature.
And human nature is very scientific.
We all respond to the same things.
We are all drawn to the same things.
We all avoid the same things.
Sure, we all have our definitions of these things.
Just like we all have our own favorite foods.
But deep down, these all have the same structure.
Just like deep down, all food has the same structure.
Protein, fat, carbohydrates, various spices, etc.
What are the things that drive humans?
They are equally pretty basic.
Authority, social proof, scarcity, commitment and consistency.
If you can attach only a few of these to an idea or a product, you can sell a lot of products.
Or get a lot of people to jump on whatever bandwagon you want them to.
Of course, all humans also have a kind of sixth sense for dishonesty.
So you need to be careful.
You need to carefully allude to these things.
Social proof, authority, scarcity, etc.
To follow the advice of Dale Carnegie.
That you can get anybody to do anything so long as they believe it was their idea.
To carefully “hide” the ideas of social proof and authority and scarcity inside the message.
This is precisely what Milton Erickson did.
He figured out a way to hide basic advice in stories.
So his patients could discover it on their own.
Which would make them much, much more likely to act on it.
So how can we use this?
To take simple ideas about social proof, authority, scarcity, commitment and consistency, and attach them to an idea or product.
But attach them inside a well told story or a well written sales letter.
So your customers can find them on their own.
And truly believe they are their own ideas.
So you can get more people to do what you want.
So you can get more people to buy your products.
So you can be much more persuasive.
Tons Of Money
Much more profitable.
One of the most compelling reasons to learn how to do this is through the form of copywriting you can keep getting paid.
For a long, long time.
One well written sales page can get you paid a lot.
Enough to work only when you feel like it.
And use these skills as a hobby most of the time.
To persuade folks to do whatever you want.
Mind Persuasion has plenty of books and courses to teach you how to speak hypnotically and persuasively.