Hand Out Money
Imagine if you worked for a huge marketing company.
A marketing company that had access to tons of capital.
And somebody decided they wanted to get some info.
From the people on the street.
And they wanted them to answer a few very simple questions.
Do you like a red product X, or a yellow product X?
Do you use product X more in the morning, or in the evening?
Five to ten very simple questions like this.
No names required.
And your job was to stand on the street corner.
We’ll assume you have all the proper licenses, etc., so the cops don’t bother you.
AND the marketing department has budgeted a few thousand dollars for this.
And you were to go out, accompanied by a couple of undercover, armed guards.
All you had to do was stop people walking by and ask them if they wanted to fill out a quick anonymous survey.
And those who did, you handed a $20 bill.
No names, no hassle.
You also have a helper who’s in charge of prepping the clipboards.
So all you have to do is get people to stop and fill out the quick questionnaire.
And hand them $20 out of your money bag.
And to make this imagination even better, let’s imagine you could choose the location.
And let’s say the first few days were SO successful, this was your full time job, for at least a month or so.
Every day, you’d choose a location.
Somebody would drive the crew to that location.
Happy People Happier
You with your sack full of money.
A couple of trained guards.
A couple of clipboard helpers.
Giving people money in exchange for answering a few questions.
Now, here’s the question.
Would it be DIFFICULT to interrupt people on the street?
Knowing that any normal person would LOVE to spend few seconds answering simple questions to get a free, no strings $20?
Would you feel any social anxiety when stopping people?
Here’s an even deeper money question.