No Logic Needed
One of the curious things about our brains is our understanding of cause and effect.
We often confuse descriptions with causes.
Particularly when it comes to our own choices.
Marketers and advertisers have known for decades we make decision by subconscious and external triggers.
Things like authority, social proof, commitment and consistency, etc.
But we don’t recognize this as it’s happening.
After we make a decision, we describe what just happened.
And that “post event description” is often the “reason” we give to others.
This is NOT something you can notice about yourself.
And it’s ONLY noticeable in others if you are actively looking for it.
We LOVE to believe we are logical.
We love this so much we significantly overestimate our own logic.
If most people took a class in formal logic, most of us would struggle to get a C.
Pace The Pain
If you were to practice copywriting, to sell things to people, being logical wouldn’t make you very much money.
If you wanted to persuade somebody to do things, anything, in a face to face, conversation, being logical wouldn’t do squat.
Selling houses, cars, golf clubs, NONE of these would be effectively sold by using logic.
Because nobody buys anything because of logic.
At least not most things.
Sure, if you’re low on dish soap, it’s logical to buy more dish soap.
If you’ve got holes in your shoes, it’s logical to buy more shoes.
But most of the things we do are done for emotional reasons.
It’s hard to persuade or seduce others if we don’t get this.
Which is why persuasion and seduction are difficult for most people.
Especially intelligent people.
A very critical component of sales pages is pacing the pain of your target.
Product Removes Pain
The most common way to move people is to pace their pain, and then offer a solution to take away their pain.
The inner emotions of somebody reading a sales page is thus:
Wow, this guy really understand what I’m going through.
This MUST MEAN he has a solution to what I’m going through.
Do this well enough on a sales page, and you don’t need any close.
This is the SAME tactic used by politicians.
They are all FANTASTIC at pacing the pain of society.
But they all absolutely SUCK at creating solutions.
However, in face to face situations, this technique is ideal.
It’s all you really need.
To create a feeling of:
Wow, this guy really understands me.
And because this is happening face to face, all the subconscious, back and forth emotions will verify this.
So they will decide, ON THEIR OWN to do whatever you want.
Buy your product.
Give you their number, or even fall in love with you.
The deeper you create this feeling, the easier it will happen.
Mind Persuasion has plenty of books and courses to teach you how to speak hypnotically and persuasively.