Better Easier
Ever since the dawn of time, humans have been looking for shortcuts.
Way, way back in the day, we were very constrained by our environment.
If you were hungry, you need to put in a ton of effort and take a ton of risk.
This survival of the fittest contest went on for a long, long time.
For 200,000 years as humans, just like we are today.
Millions before that before we became humans.
Every animal has it’s own advantage.
Our advantage is our brains.
Our brains kept getting bigger and bigger until they are like they are today.
And because of a strange combination of things, we conquered the Earth.
What combination of things?
One, we are lazy.
Easy Rewards
We’d rather get more rewards for the same effort than less effort.
We’d rather get rewards sooner than later.
We want to minimize our effort and maximize our benefits.
Two we hate risk.
We are terrified of risk.
In fact, the basic idea of insurance started as a way to mitigate risk during the colonizing period of human history.
Nobody saved up their money, bought a huge boat, and hired a bunch of guys to sail off into the unknown.
Just like today, all those dudes did that with other people’s money.
In fact, the insurance term “underwriter” came from this process.
There would be a big board with all the “missions” that were currently being planned.
The organizations who wrote their names under (underwrite) the mission were the financial backers of that particular mission.
If the sailors found (or more likely stole) treasure, the backers would get their cut.
Oldest Game in Town
This is how Lloyd’s of London got their start.
All of this was driven by our big brains, and our desire to do things easier and safer.
This is why you need to haggle when you buy a car, or a house, or even try to get to get a lady’s number.
You want to get in between the sheets as quickly as possible.
She wants you to chase her for as long as possible.
Everybody has unlimited desires.
All those desires come with problems.
Everybody wants each one of those unlimited desires CHEAPER and EASIER.
Everybody will always want each one of those unlimited desires cheaper and easier than they can get them.
This is function of a free market economy.
Everybody competing to produce goods and services that solve people’s problems.
Do well at this and you can get paid a lot.
Build An Empire
This is how every single financial fortune was made.
This is the never ending forward march of human creativity and invention.
Get in the game and get some.
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