The human brain is wired to see cause and effect relationships, even where none exist. Evolutionary biologists believe this is to save thinking time.
Studies have also shown that infants tend to perceive cause and effect relationships where none exist.
You can leverage this when persuading people.
How?
Take whatever they are doing or experiencing as the cause, and create a desire or interest in your outcome as the effect.
Figure out how to say this simple statement a few different ways, weave them into an otherwise normal conversation, and you’ve some pretty potent persuasion on your hands.
You can also chain them. A causes B, and B causes C, and C causes D.
Reading this sentence leads you to wonder how you’re going to use this in your daily life. When you imagine that, you can start to think of all the possibilities. Of course, when you think of all the possibilities, this will give you tons of motivation to get out there and get started.