There’s plenty of ways to persuade people, from the straight up logical sales pitch, to the hard sell and everything in between.
Understanding what the ego is and how to “pitch” to it can help.
First of all, what is the ego? Putting all esoteric and metaphysical descriptions aside, many researchers believe it is a survival mechanism, specifically for hunter gather societies.
Imagine living with the same 300 folks your ENTIRE life. Social status meant EVERYTHING. If anybody started talking about you behind your back, you would be in serious trouble.
So it seem logical that mother nature would install within us a deep drive to “climb the social ladder” and by hypersensitive to our reputation, and what others were saying about us.
The higher up the social ladder, the more respect you got from others, the more food and sex you’d get, and the more kids you’d have. So those with stronger egos, over time, over populated everybody else.
And here we are.
If you choose to, you can use this tendency to your advantage.
Just set up the idea that “your idea or product = higher social status.”
It’s no secret that advertisers do this all the time. They show pictures of happy sexy people enjoying their product and being the envy of all their friends.
But you can do this through words, and covertly as well.
Just tell a weird “story” about how another customer decided to buy the product, and they noticed they started getting more social attention and admiration. Tell the “story” as if you have trouble believing it, like maybe your “friend” is telling you tall tales.
The idea is to get your client to start imagining themselves in the place of your “friend” so that they too will start to enjoy some higher social status, attention, and admiration.
What’s interesting is that people that try this technique suddenly become a lot more popular.