They say if you build a better mousetrap, the world will beat a path to your door.
This is sort of true.
It sounds good.
But it misses a lot of other ideas.
Way back in the day, McDonalds was the first “fast food” restaurant.
And they were massively successful.
So successful it led to a whole bunch of other fast food restaurants.
The book, “Fast Food Nation” had a lot of interesting ideas surrounding the post world war II changes in the economy and the typical American lifestyle.
I know this guy who lives in Japan.
He’s an engineer and works for a company that makes electronic controllers for other large companies.
He told me about his visit to Samsung.
He had to leave his phone with security.
They wouldn’t allow him to bring in any writing utensils.
And they carefully led him to the meeting room, where he met with his customers, and then back out.
They didn’t want to take any risks with any trade secrets.
Way back at the dawn of the Industrial Revolution, the first big machines were cotton looms.
Taking massive bulk cotton, and “automatically” weaving into textiles.
The very first few companies in Britain who made these also were wary of copycats.
One guy fro the states showed up, claiming he was a reporter.
Saying how awesome they were, and how interested Americans would be in this crazy invention.
The factory owners thought they would become famous (the Internet “clout” of the old days), they let him.
Only he wasn’t a reporter.
He was a spy for a similar company in America.
After taking the tour and asking plenty of questions, he tried to reproduce the complex machines from memory back in his hotel room.
Most of the inventors of all those machines back in the day that drove the Industrial Revolution died broke.
Everybody kept copying their ideas.
This is the problem with building a better mousetrap.
Sure, people will fight to buy it from you.
But they’ll also be plenty of competitors desperate to steal your ideas.
So, unless you want others to get rich off your ideas, you need to keep them to yourself.
But some things are very hard to copy.
Because they are very hard to reverse engineer.
Particularly things like social skills.
Sales, persuasion and seduction.
Watching behavior from the outside is only a tiny piece of the puzzle.
But when you learn how to structure your communication from the inside out, you’ll see how simple it is.
To be much more effective in persuasion, sales and seduction.
Most people today and since the dawn of time, very much WANT to be told what to do.
But told what to do to help them get what they want.
So when you figure out what they want, and tell them how to get it, you’ll be THE Authority in their brain.
Even better is you create overlapping desires between you and them.
So they’ll not only agree with your suggestions, but they’ll help them AND they’ll help you.
Mind Persuasion has plenty of books and courses to teach you how to speak hypnotically and persuasively.