Whenever you’re persuading, selling or seducing anybody, you’ve got to get them in the right mindset.
If you walk up to a stranger on the street, and ask them to buy a watch, they’ll call the cops.
But start a conversation about the weather, compliment them on their clothes, get them talking about their watch, and then talk about good it feels to buy a watch, and you’ve got a fighting chance.
The copywriting idea of the slippery slope applies in all persuasive communication. Each thought leads naturally to the next.
A great way to do that is with the “yes set” as taught in traditional sales courses. Simply make pacing statements, followed by a tag question.
What’s a pacing statement? Anything that you observe about the environment that they’ll agree with. Then simply add on a tag question at the end, and they’ll think “yes” to themselves while you continue.
You’re reading this now, aren’t you?
You’re interested in persuasion, aren’t you?
Selling stuff is a great way to make money, isn’t it?
It feels good when you’ve got a happy customer giving you fistfuls of money, doesn’t it?
After you see them nodding “yes” to these, you can start adding in some mind reading statements. These are statements that aren’t verifiably true, but you can pretty much assume about the person. You can precede these by “probably,” “likely,” and other statements to make them slide in a little easier.
You’re probably wondering how you can use these in real life, aren’t you?
You might be wondering what it would be like to easily persuade anybody you talk to, aren’t you?
When you think about your future, and your increased skills of persuasion, it does seem easier, doesn’t
Slide some of these into your next conversation, and see what happens.