I love a good TV commercial.
The best ones are entertaining, funny, and often times get more attention and social buzz than academy award winning movies.
Plenty of people watch the Superbowl, for example, not because they like football, but because the commercials are pretty good.
It’s widely known that an ad on Superbowl Sunday will set you back a few million bucks, so the companies that can afford such madness tend to spend AT LEAST that much on the design, concept and production of the commercial.
But keep in mind that advertising is a lot different than one on one persuasion. Often times, the main purpose of TV advertising is to merely plant the brand into your mind.
You may not be in the market for a toaster, but if they slam you over and over again with a gorgeous girl selling toasters, saying the brand over and over again, guess what’s going to pop into your head when you buy a toaster?
You might call this a kind of “post hypnotic suggestion.” Since you’re relaxing comfortably on the coach (much like in a hypnotists office), some commercial comes on for a toaster. Since you’re not in the market for a toaster, you switch off your “conscious filter” right away, if it isn’t already switched off.
Then they blast your brain with “sex..toaster..brand name” again and again.
So guess what automatically pops into your head when you go shopping for a toaster?
The truth is that advertisers are VERY restricted with what they can do. They don’t know WHO they are speaking to, and they have NO IDEA what their audiences current “state” is. All they can do is blast a vague “brand image” based message over and over until it sticks.
That’s why with just a few simple concepts, a little bit of practice, YOU can become literally HUNDREDS of times more persuasive than the top advertisers.
Simply be creating rapport, and finding out what’s important to the person you’re speaking with, you can make your message sound a hundred times more compelling.
Wether you’re selling aluminum siding or trying to get your kids to clean their room.