There’s two ways to get your point across. Directly, and indirectly.
Most of us think we need to use direct, logical methods. Explain the reasoning behind our ideas, so our listeners or readers will “see the light,” or “come to an understanding,” as if only we can see the “truth.”
The real truth is that there are many truths. Unless we’re talking about the specific laws of physics, biology and chemistry, the nature of reality is pretty slippery.
Which means that your “truth” may not be perceived by others as anything other than an opinion.
So when you go through your logical reasons why you came to believe your “truth,” (which is an opinion to everybody else), you’re really explaining to others how you came to believe in your own opinion.
And since our opinions are largely based on our own subjective experiences, beliefs, desires, and values, most of which are subconscious, using the logical, step by step, method is rarely effective.
Often times, in fact, it can have the opposite effect. We think our ideas and beliefs are so clear, so obvious, so natural.
All we’ve got to do is explain it to them, so people can “get it.”
If they don’t, they must be biased, clueless or willfully ignorant.
But unless you’re doing some kind of mathematical proof on a blackboard in front of a bunch of eager math geeks, you’re going to need another strategy.
A strategy that leverages the real reason we decide to do things.
Our emotions.
Most folks are unaware that we almost always choose emotionally, and then a split second later back up that emotional decision with some pseudo-logic that sounds kind of plausible.
But it’s our emotions that are the real drivers of our behavior.
Which means if you really want to move people, on a deep level, you’ve got to hit their emotions.
Which kind of causes a problem. Since most of us think we decide with our logical minds, as soon as somebody is obviously targeting our emotions, it sets of our defensive triggers.
So if you go straight for the emotions, it won’t be much better than using pure logic.
Luckily, there’s a different way. A much better way. A much more respectful way.
All you’ve got to do is go undercover. Like a secret agent, slipping behind the lines to overthrow an evil government.
The patterns of covert and conversational hypnosis do just that. On the surface, they sound purely logical, satisfying their logical minds.
But underneath, they target emotions in a powerful way. A way that allows your listeners and readers to use their own experiences to connect the dots.
This way, everybody gets what they want, and everybody’s happy.
To find out how, click the link below: