One thing I really like is metaphors, both reading them and coming up with them. Here’s one I heard the other day that I particularly like.
When a lot of people persuade, they try and “overpower” their listener with all kinds of logic, features and benefits.
Or if you’re trying to pick up a girl, it’s common to try and “demonstrate value,” which is basically the same thing. Spitting out a bunch of features and benefits and hoping you hit enough hot buttons to make a “sale.”
Consider the scientific principle of resonance. Every system has its own resonance frequency. Forks, bridges, light posts. When we were kids, my friends and I would “shake” stop signs at the same frequency as their resonance frequency. This would allow us to generate some pretty large oscillations.
To an untrained observer, it looked as though we had alien strength, as the stop sign was shaking back and forth by at least a foot.
For this same reason, the sky is blue. The molecules in the upper atmosphere naturally resonate at the same frequency of blue light. So when all of the light from the sun hits the upper atmosphere, the blue light is passed through.
Think about that. The sun, the largest and most powerful source of energy known to man, is being “screened” by tiny molecules.
Despite the might of the sun, the tiny molecules are the ones that determine what gets by.
Think of this next time you’re intending to persuade somebody. Don’t you think it’d be easier to figure out what their “resonance frequency” is before hitting them over the head with endless features and benefits?
Once you’ve got their frequency, one way to give you even more success is by using the Milton Model. The Milton Model is an incredibly powerful set of language patterns that allow you to elegantly deliver your message so it most easily resonates with your audience.
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