Napoleon Hill was famous for coming up the expression, “thoughts are things.”
When he said that, he was speaking in terms of having some kind of goal, or visualization of what you’d like to “manifest.” Then as you focus on your goal, or the reality you are intending, it will slowly come to pass.
For example, everything you see around you was once only a thought in somebody, or a group of people’s mind. Then through work, planning, trial and effort, etc, those “thoughts” became “things.”
However, there’s another way to think of the “thoughts are things” metaphor that will help with your persuasion, regardless if you’re selling a client or convincing your partner to watch “Breaking Bad” with you for the fiftieth time.
Instead of looking at them, and imagining that you are trying to take your ideas, push them into their mind, so they accept them as their own, consider the “thoughts are things” approach.
Meaning take your idea, and actually imagine that it’s out there in space, kind of off to the side. Like you’re looking at your partner, or client, or whomever, and your idea is kind of halfway between the two of you, but a couple of feet to the side.
Then while you’re speaking of your idea, actually imagine that it’s there. Talk about it like it’s a thing. When you refer to it, actually gesture to it as if you can see it.
Talk about it like you really like it, appreciate it, and you are glad you found it. Don’t try and push it on your client or partner. Just let them know that it’s right there, and they can take some if they like, no problem.
Actually talk about it with enthusiasm, as if you’ve got a kid in front of you, and you’re showing them how delicious the bowl of veggies are, in hopes they’ll see your genuine enthusiasm, and want to try some for themselves.
To make it even more compelling, speak if it using the language patterns of covert hypnosis.
You’ll find they won’t be able to resist.