Expensive Dolls
Viral marketing has been around for a long time.
Longer than the Internet.
However, most of time, this happens accidentally.
For example, there were a few dolls that became popular in the seventies.
At first, this was just an unexpected and organic thing.
They’d make a few of these weirdly named dolls, perhaps as an experiment.
Then some newbie journalist would come along, trying desperately to make a name for themselves.
They’d do some weird story with a weird angle about the doll.
This would increase the demand for that doll, since it had been on TV.
This would make the doll hard to get.
Which would be a new story unto itself.
“Why is this weird looking doll hard to find?”
Self Generated Scarcity
Pretty soon EVERYBODY knew about it.
Once this happens, then the toy company actively gets involved.
They leverage this sudden scarcity like crazy.
The same thing happened about a year go with toilet paper.
Everybody has a logical sounding theory why this happened.
Supply lines, people using more toilet paper at home vs. work.
But all of these logical sounding descriptions were AFTER it happened.
How, EXACTLY did it start?
Likely the same way.
Viral Origin Story
Some journalist or click bait writer found one or two stores that were out of toilet paper.
Maybe because of the pandemic, maybe because the guy driving the toilet paper truck forgot his delivery.
Whatever the reason, it became the PERFECT pandemic story.
Being without toilet paper is a HORROR for most people.
So a story, even if it was purely made up, would be GUARANTEED to get some traction.
If you are a normal person, and you see some story about a toilet paper shortage, it ONLY takes a split second to make a decision to hurry up and get some.
Which CREATES a shortage.
Potential Millions
This is one of those self-sustaining scarcity events that marketers DREAM of.
This is the kind of thing marketers would love to create at will.
They try quite a lot, but rarely does it take off like toilet papers and weird dolls.
These kind of scarcity events are based on the same emotions that drive market bubbles.
Many people have seen the movie, “The Wolf Of Wall Street.”
In the beginning, he was a super genius salesman of penny stocks.
He made so much money, they had to sneak cash to Switzerland.
This was also driven by scarcity, and it’s very powerful cousin FOMO.
Fear of missing out.
Most of the events of the movie took place in the nineties.
What else happened in the nineties?
The stock market ROCKETED up.
They also changed a lot of rules about 401(k)’s.
So people heard about the stock market at work.
They went home and saw stories on the news about stocks racing higher.
EVERYBODY getting rich.
I Gotta Get Some!
Then this guy calls them at night and pitches a penny stock.
Easiest sale ever!
Scarcity is a very, very powerful force.
And irresistible force.
Most dudes have a scarcity MINDSET.
So they act desperate.
They HAVE zero scarcity.
On the other hand, some guys live a scarcity lifestyle.
THEY are scarce.
THEY are in demand.
THEY are wanted by everybody.
How can YOU be like that?
Learn How:
Scarcity Generator
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