I read about some interesting studies the other day. I was in one of Stephen Pinker’s books (I’m a big fan), and he was talking about the “cause – effect” mechanism in our brain. I guess back in the day, when we had to chase our food instead of buy it at the store, and […]
Cause and Effect
The human brain is wired to see cause and effect relationships, even where none exist. Evolutionary biologists believe this is to save thinking time. Studies have also shown that infants tend to perceive cause and effect relationships where none exist. You can leverage this when persuading people. How? Take whatever they are doing or experiencing […]