One of the more under appreciated laws of persuasion is “commitment and consistency.”
Most people know about the three big ones.
Authority, social proof and scarcity.
Most of the time, this is all you need.
To create the monster persuasion combination of FOMO.
Fear of missing out.
See some guy on TV talking about something.
Something that everybody is making money on.
Like some kind of stock bubble.
You hear about this same bubble at work.
And a few of these people are bragging about how rich they are getting.
This is both authority (the guy on TV) and social proof (all the guys at work).
Self Generated Scarcity
But this also creates a form of scarcity.
The price keeps going up, so it keeps getting MORE out of reach.
A feeling that it’s getting AWAY.
Then you imagine the WORST case scenario.
This thought is usually felt subconsciously, but it’s there.
What if EVERYBODY but you got in on this?
Everybody got rich EXCEPT for you?
This is likely the most TERRIFYING feeling humans can have.
It’s like being an ancient cave man, waking up and seeing that your tribe have secretly DITCHED you in the middle of the night!
This is why FOMO is one of THE most compelling forces of human behavior.
But it’s also VERY HARD to engineer.
FOMO situations are kind of like tornados.
They pop up unexpectedly, grow quickly, then vanish just as quickly.
Usually leave a lot of broke people in their wake.
But commitment and consistency, on the other hand CAN be engineered.
This is the kind of thing that can be EASILY reproduced.
It’s basically a function of our brains.
The more we do something, the more we’ll do that same thing.
Same food, same TV shows, same brand.
This is why salespeople are taught to create compliance early in the conversations.
Call And Response
“Here, follow me, I’ll show you our latest model…”
But you can also create this effect conversationally.
WITHOUT getting them to do anything they don’t already WANT to do.
Ask them about things they LIKE to talk about.
Listen, ask simple questions they can easily answer.
Expand their desire bubble as BIG as you can.
Then feed them back their own desires.
But do so transforming some of the grammar to COMMANDS.
Essentially telling them, by use of embedded commands, to DO the things you already know they want to do.
This is a very easy, simple and PLEASANT way to “train them.”
Train them to do what?
To listen to you use embedded commands.
And to RESPOND to those commands by feeling happy, smiling, nodding, and thinking, “Yeah, that’s a good idea!”
And if you are patient enough, you can easily slide them from what THEY want to do, to what YOU want them to do.
Mind Persuasion has plenty of books and courses to teach you how to speak hypnotically and persuasively.