Look Inside My Brain I saw this TED talk a while ago about a lady who was a neurologist and then had a stroke. And she explained in full detail what it was like, how her brain slowly more or less went offline. And how even dialing the phone became something utterly confusing […]
Emergent Soul Theory
Unconscious Influence Cialdini has long studied the forces of influence that exist outside of our conscious awareness. The most common is social proof, but this one is a bit tricky, since everybody knows what social proof is, and every tends to try to leverage social proof in their favor. But all of us […]
Post Event Persuasion
Godfather of Influence One important and critical insight of Dr. Cialdini is that we often are influenced by things outside of our conscious awareness. But then our ego driven conscious brains need to come up with a post event, logical sounding reason why we did what we just did. This is never the […]
Slippery Slope Dream Archetypes
Cialdini Laws A very powerful Cialdini law of influence is one we create ourselves, and operates on ourselves, but outside of our conscious awareness. Researchers demonstrated this by going into a neighborhood they’d split into two halves. The first half they went through and asked everybody if they could but a huge, very […]
Mind Control Pheromones
Hare Krishna Magic Once upon a time, the Hare Krishna’s were a bunch of broke hippies. They were founded in the sixties in New York, and their entire business model was based on begging for money and trying to teach people their philosophy. There were always broke, because they didn’t really apply any […]
Memory Confusion Experiment
Watch Closely Researchers did an interesting memory study. They had a guy pretending to be a thief come into a large classroom while a professor was lecturing and steal a bag off the desk in front. A common understanding is that winners of wars write the history books. We might assume that […]
Multi Levels Of Rapport
The Most Powerful Skill Rapport is extremely powerful. The more rapport you have the less you need any other sales techniques. The problem with rapport is that it is very easy to forget. The reason it is so easy to forget is because everybody knows about it and it is so easy to learn. […]
Curiosity Of Knowledge
Science Test There’s a very famous psychological test that was done shortly after World War II. They wanted to find out why an entire country had gone crazy and done such crazy things. They organized this test with three people. The Authority figure, The Teacher and The Learner. The Authority figure told the Teacher […]
Stone Cold Jesus Hustler
Client Meeting Gone Bust I went to meet a client a couple of weeks ago. My client didn’t show up. He contacted me over the Internet and we talked on Skype a few times and I wanted to make sure that he was serious because he wanted me to be a like a personal coach […]
Authority Paradox
The Guy In Charge Said So One of the go-to ways for most of us silly humans to figure out what’s what is to see what somebody in charge says. Study after study shows this. They put ten people in a room, and dump in an unexpected and complicated task. Time after time, people will […]