Swept Up https://loopvids.s3.amazonaws.com/2022/22Aug31_Post.mp3 The gyms are always packed around New Year. Then they drop off around February. If you are a regular gym goer, this sucks. Most gym goers have a regular time, and a regular set of exercises they do. But during January, this is wrecked. All the gym […]
Ditch Useless Shortcuts
Brain Power https://loopvids.s3.amazonaws.com/2022/22Aug21_Post.mp3 Chess players burn a lot of calories. It doesn’t look that way. They’re just sitting there, right? But gram for gram, our brain burns more calories than any other organ. Our brain is a very resource intensive organ. Chess players, if they don’t eat enough, lose a […]
The Cookie Experiment Paradigm
Vanishing Cookies https://loopvids.s3.amazonaws.com/Apr30_Post.mp4 Once upon a time, a researcher did an experiment. The setup for the experiment was very simple. The researcher, a table, and a jar of cookies. The researcher would ask people if they wanted to participate. All they had to do was eat a cookie, and fill out […]
The Nurse Killer Authority Pattern
Authority Goes A Long Way https://loopvids.s3.amazonaws.com/Mar06_Post.mp4 They did an experiment in a hospital once. Part of a larger group of experiments. A researcher would call a nurse. The researcher would identify themselves as a Dr., but one they’d never heard of before. “Hi, this Dr. Schmeckleberry…” And they would tell […]
How To Be The Source of Truth
Authority Belief Hack https://loopvids.s3.amazonaws.com/Mar03_Post.mp4 One interesting idea is how we humans treat “ideas” or beliefs. That we’d much prefer a comfortable lie than an unpleasant truth. There are TONS of metaphors that describe how HARD it is for us to accept a harsh truth about life. This is essentially the idea behind […]
How To Demonstrate Real Authority
Higher Is Better https://loopvids.s3.amazonaws.com/Mar02_Post.mp4 Most animals live in hierarchies. The ones that don’t are more of the loner types. Like bears or sharks. Animals that live in hierarchies do so because it’s much more efficient that way. One way to think of groups of animals is as a singular organism. […]
The Lesser Known Persuasion Technique
Similar Thoughts https://loopvids.s3.amazonaws.com/Feb27_Post.mp4 One of the more under appreciated laws of persuasion is “commitment and consistency.” Most people know about the three big ones. Authority, social proof and scarcity. Most of the time, this is all you need. To create the monster persuasion combination of FOMO. Fear of missing out. […]
She Went Inside Her Brain
Look Inside My Brain I saw this TED talk a while ago about a lady who was a neurologist and then had a stroke. And she explained in full detail what it was like, how her brain slowly more or less went offline. And how even dialing the phone became something utterly confusing […]
Emergent Soul Theory
Unconscious Influence Cialdini has long studied the forces of influence that exist outside of our conscious awareness. The most common is social proof, but this one is a bit tricky, since everybody knows what social proof is, and every tends to try to leverage social proof in their favor. But all of us […]
Post Event Persuasion
Godfather of Influence One important and critical insight of Dr. Cialdini is that we often are influenced by things outside of our conscious awareness. But then our ego driven conscious brains need to come up with a post event, logical sounding reason why we did what we just did. This is never the […]