Once upon a time, a researcher did an experiment.
The setup for the experiment was very simple.
The researcher, a table, and a jar of cookies.
The researcher would ask people if they wanted to participate.
All they had to do was eat a cookie, and fill out a questionnaire.
And the questionnaire wasn’t some lead in to try and get their address to later sell time timeshares or anything.
The questionnaire was about the cookie.
Easy peasy, right?
Now, what kind of data would you get from this kind of experiment?
Was it a secret research experiment to try DIFFERENT kinds of cookies?
One Kind Of Cookie
Every person who participated ate the same cookie.
Was it some kind of marketing study, to create data so the cookie company could sell more cookies?
Eat a cookie, answer a bunch of questions about the cookie.
This was a very carefully calibrated study.
They were only testing ONE variable.
However, while these test subjects were bravely eating a cookie and putting down their cookie opinions on the cookie questionnaire with as much courageous seriousness as they could muster, the cookie research guy was secretly recording the variable.
Cookie Taste Determination
The ONLY variable the researchers were interested in.
The study was to see what, if any, effects the NUMBER of cookies in the cookie jar had on the perceived quality of the cookie.
And what they found was kind of strange.
Very expected, but weird.
It shows that this one variable affects us at a subconscious, instinctive level.
This one variable is so POWERFUL, it changes what we THINK about how we subjectively measure the TASTE of a cookie.
Understand this has NOTHING to do with our conscious minds.
It has to do with how cookies taste, as a function of this one variable.
Now, what in the world would CHANGE how a cookie tasted?
The one secret variable the researchers were secretly recording.
Scarcity Drives Taste
The NUMBER of cookies in the cookie jar.
When the jar was nearly FULL, they got a certain response.
When the jar was nearly EMPTY, they got a certain response.
On average, when the looked at all the cookie eaters, cookies from a nearly empty jar tasted BETTER than cookies from a nearly full jar.
A whole bunch of random people.
When cookies are scarce, (fewer cookies in the jar) they TASTE better.
When cookies are abundant, (many cookies in the jar) they TASTE “less” better.
(They are still cookies after all!)
What’s the takeaway?
If YOU are scarce, you will be perceived SUBCONSCIOUSLY as more valuable.
If you are NOT scarce, you will be perceived subconsciously as LESS valuable.
How can you BE scarce?
To INCREASE your perceived value?
There are many, many ways.
Mind Persuasion has plenty of books and courses to teach you how to speak hypnotically and persuasively.