When persuading anybody, it’s always a good idea to stay a step ahead of their thinking.
The whole idea of using conversational, or Ericksonian hypnosis is to eat up a lot of mental processing time, thereby removing their critical factor from the equation.
If you go too slow, and let them stop and think about every new element in the conversation, they might have problems.
This doesn’t mean you don’t give them time to think about, it’s just that most folks are a bit over skeptical, and left to our own devices,we tend to over think even the easiest decisions. If you’ve ever stood in front of an open fridge for more than a minute or so, you know what I mean.
Anyhow, this pattern combines two elements. One is something called a “pseudo cleft sentence.”
The structure is this:
What is X about Y is Z.
Where Y is your product or idea, and Z is something you’d like them to believe about it, and X is a positive adjective.
What is amazing about this membership is it’s incredibly popular.
What is encouraging about the stock market is that many people say it will continue to go higher.
What is fantastic about working with me is I always pay my people on time.
Part two is the use of the “the more you X, the more you Y.” X is what you want them to do, and Y is what most people already want to do.
The more you think about buying my product, the more you’ll imagine amazing success.
The more you use this, the more wealth you’ll generate.
The sooner you realize your inner power, the sooner you’ll become invincible.
Now you simply combine them. This will let you slip in some ideas, and their conscious mind won’t be able to keep up. Which means they’ll just accept them as true without questioning them.
What is amazing about this product is that the more you use it, the easier it becomes to get all those things you want.
What is particularly incredible about this product is the more people buy it, the more uses they find for it.
What is surprisingly wonderful about making the decision to master NLP and conversational hypnosis is the more you study, the more opportunities you’ll find all around you to leverage this for incredibly lucrative benefits.