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The Most Crucial Element of Persuasion

August 5, 2013 By George Hutton Last update: August 5, 2013

There’s one easy, straightforward step of any persuasion that is absolutely essential. But most people don’t treat it as such.

Whenever you intend to get somebody on board, either for a huge multi-million dollar contract, or for miniature golf instead of dinner and a movie, rapport is essential.

I know, I know. This is obvious. You know this. Everybody knows this.

But plenty of people don’t really pay it much attention. It tends to trigger that “Oh that, I already know about that” trigger in our brains.

We think rapport is natural, since we feel it all the time, so creating it in others happens naturally, and therefore we don’t really need to focus on it very much.

The truth is that creating a strong sense of rapport is the most essential part of any communication. It moves you from the “when’s this guy gonna leave me alone” frame to the “Wow, I really dig what this guy is saying” frame.

And once you’ve established rapport, it’s not automatic. It’s just as important to maintain in people you’ve just met, or long time lovers in bed after hours of lovemaking. I’ve you’ve ever gotten into an argument AFTER sex, you know how fragile rapport is.

In fact, it’s so crucial that if ALL you did was focus on maintaining positive rapport, the rest of the conversation, persuasion or relationship would take care of itself.

How do you maintain rapport? Always keep an eye on their model of the world. All the way from basic body language to their most sacred beliefs.

Never forget that EVERYTHING you say and do is going to be perceived through their model of the world.

Ignore this at your own peril.

Naturally, having the right set of language patterns will significantly super charge your ability to persuade, once rapport is established. Like icing on the cake.

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Filed Under: Persuasion, Rapport Tagged With: Influence, Persuasion, Rapport, Relationships

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