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The Strongest Close Ever

June 29, 2021 By George Hutton Last update: June 29, 2021

Brass Tacks

https://loopvids.s3.amazonaws.com/Jun29_Post.mp4

There are two extremes when it comes to selling things.
 
On one side is extreme persuasion.
 
This is very, very compelling.
 
Even if you’ve never sold anything before, the idea of walking up to a stranger, and getting them to do anything is very, very compelling.
 
Sales, seduction and anything in between.
 
Being able to do that would make you a KING among men, or a QUEEN among women.
 
A corollary to this would be to develop world class copywriting skills.
 
The idea of being able to live ANYWHERE on Earth and make money with your laptop, your brain, and your Internet connection is the a very TANTALIZING idea.
 
And going through the process of learning persuasive language and persuasive writing is something that will OPEN your brain more than anything else.
 
The idea of using words to move minds REQUIRES you understand about the relationship between words and thought.
 
Human thinking, human nature, the deepest human desires.
 
There is a LOT of overlap between world class copywriters and world class novelists.
 

Double Spectrum

Sure, they are two COMPLETELY different kinds of skills.
 
But they BOTH require a very deep, very intuitive understanding of human nature.
 
The human condition.
 
Human wants, needs, fears, triumphs, etc.
 
The one trait ALL great writers have had since the dawn of time is a DEEP understanding of the human condition.
 
In fact, even if you NEVER want to sell anything to anybody, you are OK never having sex again, just learning HOW to sell and seduce will teach you more than any college education.
 
This is ONE WAY to persuade or seduce.
 
What is the other way?
 
It is the absolute opposite way.
 
To put very, very little effort into the “pitch.”
 
In fact, the “pitch” is as simple as possible.
 
This product will help you do X, Y, and Z.
 
It sells for Z dollars.
 
Are you interested or not?
 

Hold The Phone

Just this STRUCTURE triggers a kind of scarcity.
 
Way back when I sold cars, this was my absolute FAVORITE close.
 
Maybe you spend an hour or two going over all their wants, needs, desires etc.
 
Even haggling over price.
 
But then when we started getting close to the bone or zero profits, this close would come out.
 
“I know you really like this car, and this is the lowest point we can sell it for. Would you like to buy it at this price, or not?”
 
Zero energy.
 
Zero pressure.
 
100% pure choice from the customer’s standpoint.
 
Unless they were ONLY haggling because they liked to haggle, the answer would nearly always be YES!
 

Boost Your Value

When you have something you KNOW is valuable, you don’t really need to do much persuading.
 
All you really need to “convey” is:
 
This is what I got.
 
Are you interested, or not?
 
Then once you DO have some qualified people who have made it CLEAR they want you, or whatever it is you got, THEN you can have some fun with the language patterns and persuasion techniques.
 
Learn More:
 

Qualifier

 
 

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Mind Persuasion has plenty of books and courses to teach you how to speak hypnotically and persuasively.

 

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Filed Under: Adult Mindset, Approach Anxiety, Beliefs, Communication Skills, Confidence Tagged With: Cars, Closing, Copywriting, Human Condition, Human Nature, Influence, Novel, Persuasion, Qualify, Qualifying, Sales, Scarcity, Value

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