I’m sure you’ve heard the statement, “It’s not what you say, but how you say it,” right?
Well, that’s only the tip of the iceberg.
We all like to imagine that we are some kind of super advanced, logically thinking creatures who reason everything out and make most of our decisions based only on cold, hard facts and details.
Unfortunately, that’s not the case.
Far from it.
Have you ever seen, up close, a really, really charismatic person? Like somebody who just stops conversations dead in their tracks when they walk into a room?
This person says something, and everybody falls all over themselves agreeing with this person, trying even to outdo each other in their agreement.
But if you read those same words, written by an unknown person, that you’d never met or even heard of before, they wouldn’t even make a dent in your consciousness.
So it’s not only how the words are spoken, but who speaks them, and in what context.
If you’re at normal, everyday, neighborhood party, for example, and you’re favorite celebrity shows up unannounced, and starts talking about how wonderful bananas are, you better believe that everybody is going to start eating bananas.
This is exactly why celebrities get paid so much to endorse products. Some famous guy pretending to be a doctor will carry a lot more weight than an actual doctor that nobody knows.
Are we humans hopelessly gullible?
Not in the least. All of these triggers that we’ve got were put there to help us survive in an environment that was much harsher than the one we’re living in now.
Back then, obeying authority, REAL authority, without question was a good way to stay alive. Because REAL authority was based on a consistent track record of being right.
So when the tribal chief said go west, you’d better start heading west.
Unfortunately, in today’s modern society, it’s easy to get confused. Most of the time, these triggers aren’t fired off with any kind of malice or ill intent.
But sometimes they are.
And the results can be deadly.
Which is precisely why learning what they are, and how they operate, can help you avoid manipulation, and also to understand your own decision making process, and those around you.
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