There’s a guy that I talked to the gym that’s a personal trainer. I usually see them sometimes when I’m working out and I talk to him sometimes. I’m always interested in his strategy for getting new clients.
He says when it comes to being a personal trainer the strategy to get new clients is pretty simple. It’s all based on personality and so the name of the game is is to just get your face in his front as many potential clients as possible.
The more people you meet and greet and maybe give free workouts to, free workout sessions, the more likely you’ll meet these candidates that’ll turn into long-term long-term clients. If you have to meet ten people to get one long-term client and that’s worth it because each long-term client is, from his perspective. usually good for about four or five months of consistent training.
Client Is Business Consultant
He was telling me that he has one of his clients is a consultant for these businesses. They usually talk about stuff like how to get clients. Recently this consultant does business consultant was telling him about a particularly successful client that he just helped avoid a very very horrible outcome.
There was this engineering company. They made software and they felt, they realized that they were the target of an LBO buyout. An LBO is a leveraged buyout and what happens is these venture capitalists, they see these companies that are kind of struggling and they borrow money.
That’s why it’s called leveraged, it’s because they don’t use their own money they borrow money and they, these companies, they say they’re gonna spend a lot of money, they often call themselves angel investors, but they come at these companies that are struggling they offer them this kind of lifeline.
An Offer They Can’t Refuse
They know that because they’re struggling they can be very very easy to manipulate. So they come in with all this money, but instead of using their money to build up the company’s long-term economic viability, they use their money to kind of build up their windowdressing.
They create a lot of these kind of fake assets on their balance sheet to make the company look a lot more profitable than they really are. They jack up their sales using these short-term techniques that won’t have an effect on their long-term sales, but they’ll significantly increase their short-term sales.
Their only purpose is to take a hundred million dollars of money they borrow, they spend that hundred million dollars to make the company look very very profitable, and their only goal is to then sell this company to somebody else for three or four hundred million.
Two Hundred Million Dollar Profit
If they do this within six months, they come in with 100 million they jack up this company’s balance sheet within six months and then they sell this company for $300 or $400 million making a profit of a couple hundred million in six months. The problem is because this company is now in a significant amount of debt that they almost always go bankrupt within a couple of years.
If you’re a medium-sized struggling company and you’re being approached by these LBO leveraged buyout angel investors, that’s usually a very very bad sign. But almost always people attempt to take the offer because are always struggling and they figure, they’ll go bankrupt anyway so might as well try this one last ditch effort.
The company this guy helped was a little bit different because they thought they could potentially keep this LBO from taking over them and turn around their company to become profitable. The way they did that was they had a bunch of meetings, they figured out that if they came up with a couple of new patents, actual new ideas, and they filed these patents it would make it a lot more difficult for this LBO company to take over them.
Create Something New
They actually had to create something new. They had to actually use their creativity to come up with actual products and file actual patents that would keep this LBO company to step back. It was a lot more involved than just filing some paperwork.
This consultant said look I know this might not work. This is, I know this is very very stressful, but you just have to ignore your stress. You have to think creatively. Come up with a solution that’s not obvious. You have to really really dig deep into your deep natural instinctive creativity and come up with a way to think your way out of this problem.
If we do this then we can be successful. So they spent like three weeks in these 24/7 meetings. Round-the-clock just coming in different shifts wherever they could. Doing all kinds of crazy brainstorming exercises and they finally came up with three or four patents. They filed these patents and not only were they enough to keep this LBO company off their back but they were enough to actually run the company and become incredibly profitable.
Forced To Improvise And Improve
Before this LBO company came there were kind of jamming long sort of trying to be successful not having a lot of luck. But because this LBO company came and threatened their very existence they were forced to think incredibly creatively, solve their problems and become much more profitable.
Naturally this business consultant was very very excited about this latest kind of victory that he and the small company had. One of the things I never really realized about personal trainers, but it kinda makes sense, is there’s a high probability of a sexual affair between a personal trainer and their client.
If you think about it, if you think of a personal trainer and their client, they’re in a self-defined dominant frame, submissive frame relationship and if they’re gender appropriate that’s almost always going to result in some kind of a sexual affair. Not always but there’s a high probability.
Banging Their Clients
What’s even more interesting is he told me that when you go to the movies and you see these Hollywood actors that are in absolute fantastic shape in these movies, the reason they’re in such fantastic shape is because they hire these very highly skilled highly sought after personal trainers that live with them for three or four months leading up to the production of the movie.
While these personal trainers are living with these highly paid Hollywood actors and actresses, they almost invariably have sexual affairs. They’re living together, the one trainer is essentially telling the other person how to behave during that time. What to eat, how to move their body, and this feels subconsciously very much like a sexual relationship.
It almost always turns into a sexual relationship. So next time you see a movie and you see an actor or an actress with a particularly attractive body, you can imagine that they had to have a live-in trainer to get that body and they probably had an affair with that live-in trainer.
Mind Persuasion has plenty of books and courses to teach you how to speak hypnotically and persuasively.