Super Seller
Once there was a marketing expert.
Widely recognized for his skills.
And his ruthless persuasion techniques.
Of looking inside people’s minds.
And understanding their deep desires.
Their unmet pleasures and unspoken fears.
Destroy Teeth Competition
He was hired by a toothpaste company.
To win over the competition.
All the competition.
And become the predominant toothpaste.
To understand this challenge.
He went on a retreat.
High up in the hills.
In a hidden cabin in a hidden valley.
Dig Deep Within
To mediate and generate.
And unstoppable force.
Of toothpaste competitive ruthlessness.
Finally he returned.
With a marketing plan never seen before.
He understood all the selling points.
We Will Control Everything
Of all toothpastes in the world.
The chemical components are the same.
But the colors, cap construction and tastes are not.
So he created a toothpaste marketing plan.
Never seen or dreamt of before.
Ancient Instinct Leveraging
It was based on social proof and authority.
Relentless social status leveraging.
And deeply embedded genetic compulsions.
Once this marketing plan was unleashed.
The toothpaste destruction had become.
And toothpaste choice existed no more.
And the toothpaste apocalypse has begun.
Would You Like To Supersize That?
Once there was a sales specialist.
That focused on one critical component of sales.
The coveted upsell.
Of how to sell more things to customers.
That have already made the profound decision.
To buy something.
Because once you make the decision to buy something.
You will naturally want to buy more.
Upselling Super Hero
But he had a unique gift.
To take this natural compulsion.
To buy more and more things.
And extend it far beyond what anybody thought possible.
He was hired by a homebuilding company.
Customers would come see the vacant lots.
And read through the compelling literature.
Of what the future residential neighborhood would afford.
Gorgeous parks and safe streets.
We Need To Live Here
Once they made their initial deposit.
The upseller would visit them.
And congratulate them on their decision.
Of their forward thinking and long game planning.
Once they accepted his praise, the upselling would begin.
He would start off on simple things.
Super Size Everything
Upselling doorknobs.
Upselling thick wooden doors.
Upselling the concrete in their driveways.
The more he upsold, the easier it got.
He created and infinitely slippery slope in their minds.
For the acquisition of more items.
The rumors of his skills are legendary.
Even upselling happily married couples different spouses.
And different thoughts and brains.
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