Trying to get people to believe something that’s based on your opinion is a tough nut to crack.
And let’s face it, unless you are convincing somebody of something that’s been proven several times in a laboratory, written up a scientific periodical and reviewed by several scientists is a long way from being “true.”
In fact, most of the “true” ideas that we carry around in our heads are far from being “true.”
So when you try and convince your friend, client, or partner of your “truth,” unless he or she is already onboard, it’s gong to be a hard sell.
You could use logic, but logic really only works with “provable” things. You’ve got to start with “proven” things that lead logically to the only conclusion.
This is another myth about human communication. When we use “logic” to support our “truths” we’re really not using logic at all. We’re just throwing a bunch of sentences together, often times all of them pretty much meaning the same thing.
Here’s a real brain bender.
Take gravity, for example. Why do things fall to the ground? Because of gravity, right?
Well, sort of. The reality is that the “law of gravity” is really just mathematical description of what’s going on. Sure, Newton came up with that equation many centuries ago, and it accurately and repeatedly measures and predicts the movements of celestial bodies, but it’s ONLY a descriptive law.
It ONLY describes what’s happening. It doesn’t describe WHY it’s happening.
So to say that “things fall to the ground because of gravity” is like saying “things fall to the ground because they fall to the ground,” which doesn’t really get us anywhere.
If you pay close attention, people’s “logical arguments” when stripped bare of their rhetoric, are really not more than “this is true because it is, and anybody who disagrees is an idiot.”
So if you’re going to “prove” your point, any point, through any kind logic, you’re only going to be able to “prove it” to people who already believe it anyway.
There’s no fun in that, and there’s certainly no money in that.
Luckily, there’s a set of powerful language patterns that are much more powerful than simple logic.
They rely on the REAL reasons we believe, and disbelieve things.
Not only that, but you’ll be able to convince people of your ideas in such a way that they’ll think they are THEIR ideas.