Two Persuasion Models
There are two basic ways to persuade somebody.
Inside out, or outside in.
Most of us use the outside in approach.
We’ve got a fantastic idea in our brain.
And since that idea lives in our brains, we LOVE it.
And since WE love it, we assume THEY’LL love it.
So we take the idea out of our brain, and try to cram it into their brain.
So we take an idea that is first OUTSIDE their brain, and try to cram it IN.
Which, strangely enough, doesn’t work nearly as well as we’d hope.
Because everybody, including all those people we assume will LOVE our ideas, have their OWN ideas.
And guess what?
They love THEIR ideas just as much as we love OUR ideas.
Even more confusing, is sometimes we tell them our ideas, which we love, and they agree.
This makes us think WE are super genius special people with super genius special ideas!
But in reality, we got LUCKY.
That our idea (that we love) happens to be the SAME as their idea (that they love).
This is why, for most people, persuasion is a NUMBERS game.
But it’s a very ENERGY INTENSIVE numbers game.
Every time we try and CRAM our idea into their brain it takes work.
Especially when they resist.
So when we succeed, it feels good.
But every time it doesn’t work, it HURTS.
Here’s a really TERRIBLE metaphor to understand.
Suppose there were some wooden boxes.
And in nine wooden boxes there was a rattlesnake.
And in ONE wooden box, there was a $100.
Would you stick your hand in each box, get bit, and keep going until you got the $100?
All the while cheerily saying, “Hey, it’s easy to make money! After all, it’s just a NUMBERS game!”
No, that would be silly.
Shake The Box
Instead of sticking your hand into an unknown box (like trying to force your ideas into an unknown brain) you’d figure out a way to safely CHECK what was inside first.
Like maybe shake the box to see if a snake started rattling on the inside.
So when it comes to persuasion, why not find out FIRST what’s in their brain?
But here’s the good part.
The BEST part.
The stuff you ask about that’s in there doesn’t have to have ANYTHING to do with the ULTIMATE idea you want them to do.
First, ask about some things THEY like.
Then, take some of those things they like and say them right back to them.
But as you do, do a “command transform” on those things you ALREADY KNOW that they like.
What will this do?
This will set up a conscious connection.
Between you telling them what to do, them feeling good, and nodding.
Then you SLOWLY slide from what THEY want to do, to what YOU want them to do.
Mind Persuasion has plenty of books and courses to teach you how to speak hypnotically and persuasively.