Most people believe we are logical.
This is a comforting thought, but it’s not true.
This isn’t bad, but it’s an aspect of human nature.
There are many, many reasons we believe things that have nothing to do with logical.
We believe ideas like we like food.
We like food because of the way it tastes.
Not because of it’s health benefits.
We like ideas because of the way it feels.
Not because of the truth of the ideas.
One of Cialdini’s huge insights was the following.
Whose Pulling Your Strings?
Our brains are persuaded by NON-conscious ideas.
Social proof, authority, etc.
But then we come up with a rational, after the fact reason WHY we did what we did.
And because we BELIEVE that rational sounding idea, we assume it will work on others.
So we try it, and it doesn’t.
So long as we believe (incorrectly) that what we did was rational, this leads to some incorrect conclusions.
Only We Are Vulcans
That other people are irrational.
They don’t listen to logic.
That persuasion (and seduction) is based on hit and miss randomness.
That some people are just “good” at it, and some people aren’t.
Cialdini’s whole point was that if we learn and understand what those “out of conscious awareness” motivators are, we can ENGINEER persuasion.
And to a degree, seduction.
One powerful motivator is the halo effect.
This would go under the Cialdini category of “Liking.”
The more we “like” somebody, for whatever reason, the more we’ll take their words at face value.
Tell Me What To Do
If you have a friend you respect, they won’t need ANY persuasion.
They just need to say, “Hey, I think you should do this…”
And that’s it.
This is why the halo effect is so powerful.
We like them, but because they are sexually attractive.
It is an ancient instinct to pay close attention to gorgeous people.
But this only works for attractive people, right?
Only on the surface.
What about deep down.
Most people understand what it’s like to be on the receiving end of “fake” attraction.
You walk onto a car lot and they salesperson is your BEST friend.
You are looking at houses, and the real estate agent LOVES you.
If you somebody walked up to you and started talking to you like they were your best friend, this would send off high alerts.
Most people would ASSUME this instant friend was trying to sell you somebody.
But there is a way to REMOVE all of this fake behavior.
To build and radiate and interest in people WITHOUT any outcome.
This is the kind of non-outcome “liking” that creates reciprocal non-outcome liking.
Which leads to lots and deeper and mutually pleasant possibilities.
Mind Persuasion has plenty of books and courses to teach you how to speak hypnotically and persuasively.