Whenever overtly persuading somebody to do anything, there’s plenty of tricks you can use.
Many of these tricks require a large degree of rapport as well as information about your client.
The basic strategy is to create rapport, elicit their criteria, and then show them how their criteria can be found in the product you are selling, or the idea you are trying to get them to buy into.
But there’s another way.
Sometimes this is much more effective, because it removes a lot of sales pressure that many customers feel.
If they are shopping for a widget, for example, you can ask them about the last time they bought a widget.
Not just any widget, but one they really liked. Ask them as much about this experience as they are willing to share.
Simply by recalling those good feelings of buying something they really enjoyed, they’ll unconsciously associate them with you and your product.
Making your job as persuader much easier.
Try it, and see.