I’m a sucker for infomercials. If it looks even halfway decent on TV, I’m on the phone ordering it faster than a high school girl after some free Bieber tickets.
I once lived in a condo with a decent sized kitchen. By the time I moved out, after having lived there about five years, I had at least ten different “gadgets” that I’d bought from TV, or saw on TV and decided that they would be a good idea.
I love to cook, and I love to eat.
Pasta machines, bread machines, dehydrators, deep fryers, you name it, I had it.
I’m sure you know the old saying that you should never go food shopping while you’re hungry, right?
You end up buying all kinds of stuff that you wouldn’t normally buy.
There’s a lot of stuff that affects our decision making process, and a lot of it is out of our conscious awareness.
I remember I bought a pair of glasses once, that I kind of wish I didn’t buy. Because my close friends, who feel comfortable enough telling me how it really is, told me what a goof I looked like.
But when I was choosing them, the cute girl in the glasses shop told me I looked good in them. I think she even touched me on the arm when she said so.
Bye bye conscious mind. Nice knowing you. Be sure to write.
The truth is that we’ve all got these triggers that fire off all the time. Advertisers have known for years that sex sells, and any time they can work it into a product advertisement, they do.
Even if it has nothing to do with the product. Just get a really attractive woman to pitch it, and sales will literally double over night.
However, resisting these never ending assaults on our poor helpless brains is actually easy.
All you’ve got to do is come up with a plan before hand.
Like if you’re going shopping, always use a list. That will keep you from buying an industrial size box of bagel dogs, for example.
When going shopping for anything else, have a good idea in mind of what you want BEFORE you step foot into the shop.
If you just ramble through life just hoping to “wing it,” you’re leaving yourself open to manipulation.
To find out what these triggers are, and how to defend against them (and also how to use them) check out this out now:
It might save you a few thousand dollars (and some kitchen space) in the future.