If you’ve got a network marketing business and you’re struggling, you aren’t alone. Plenty of people are drawn to MLM, of network marketing because of the huge potential for a passive income, but end up struggling.
There’s one world that network marketers tend to shy away from, and that is sales. I believe that there are a couple of reasons for this.
One of the reasons is that most of us don’t like the idea of “sales.” Everybody’s got an experience with a pushy salesperson who just won’t take “no” for an answer. You also may have tried some sales yourself, only to find that it usually comes with a lot of rejection.
So when people convince others to join their network marketing program, they tend to not focus too strongly on the “sales” aspect of it. They’ll use terms like “present an opportunity,” and other more vaguely worded phrases.
But is sales really all that bad?
What If Network Marketing Was Sales?
Just consider this mind experiment for a moment. Suppose that you had incredibly magical sales skills. Suppose that you could easily walk up to anybody, give a quick, thirty second “sales pitch,” and actually not be phased on the slightest if they said “no thank you.”
Further suppose that if you talked to ten people, you’d get one person that was interested. That person joined your down line and became a productive member.
Let’s say you actually enjoyed this, and getting “rejected” was no big deal. How long would it take to approach ten people? The folks that didn’t accept your opportunity would only take a couple of minutes.
The person who was interested would only take a couple minutes as well. You’d exchange numbers, put them in your “sales funnel” and then would meet them a couple days later, for a one or two hour sit down.
Further suppose that one out of every two people you sat down with joined your team.
This means you’d be getting three or four new members a week. How much would that help your business?
Now, in case you hadn’t noticed, this whole process is a sales process. You meet with “cold leads,” you sort through them until you find “warm leads” and then cover the “warm leads” into customers.
Or in this case, productive team members.
How does hypnosis come into play?
Cold Walkups – No Hypnosis Required
The first stage, when your approaching these “cold leads,” you won’t be using much hypnosis at all.
This is because you’re not doing any selling, or persuading. The name of the game when approaching cold leads is just to present your idea, product or service in 30 seconds or less (usually a lot less) and then seeing if there’s any interest.
If you look at it this way, there’s really not much room for rejection. It’s like asking somebody what the time is, only to find out they don’t have a watch.
Did they just reject you? Hardly.
The same goes when approaching people to see if there’s an interest.
The trick is to present your opportunity as succinctly and clearly as possible, without using any persuasive techniques at all.
Something like this is perfect:
“Hi, my name’s George. Can I borrow thirty seconds of your time? Great. I represent a company that provides nutritional products for busy professionals. We’re always looking for new representatives. You can get started in your spare time, and the potential for income is enormous. Many people have earned six figures within only a couple months. Is this something you might be interested in, or not?”
Sure, plenty of people will say “no thank you,” but so long as you’re not trying to convince or “sell” them right off the bat, few people will be rude.
It’s also crucial to add that small, “..or not” at the end of your question. This lets them know that if they say, “no,” you’re not going to stand their for twenty minutes and try and change their mind. There’s no pressure. Easy to say, “no.”
Paradoxically, the easier you make it for them to say, “no,” they less likely they will. Giving you more people that say,”yes.”
So, what do you do with the ones that say, “yes”?
These are the people that you meet with. And these are the people you’ll use some powerful tools from hypnosis with.
The first thing you’ll do is review who you are and what you represent. But don’t talk for too long. Remember, this isn’t a sales pitch. Just review the paragraph above, with maybe a little bit more information.
This is where many beginning network marketers make a mistake. If you start off with some full blown, memorized “pitch” you’ll likely put a lot of people off.
Instead, a much, much better way is to elicit their criteria. Since they said “yes” to a potential income opportunity, find out everything you can about them, and what they hope to accomplish with any future income BEFORE you talk about your own service.
Ask them if they’ve ever tried anything like this before. Ask them what they liked about it, and what they didn’t like about it. Ask them if they could imagine a future, where they are incredibly successful.
Ask them how they’d change their lives if this new opportunity works out. Asking if they’re willing to work with you to ensure their success.
Use Their Map
The reason this is much more effective is when you elicit their criteria, you find out what’s important to them FIRST, and then describe your business opportunity, they’ll be seeing YOUR business opportunity through the frame of THEIR criteria.
This is much, much better than trying to present your business opportunity to them as persuasively as possible, explaining all the benefits, and hope they not only agree with you, but believe you.
But once you get them talking about what THEY want, and what THEY hope for the future, they’ll be much more willing to listen.
And they’ll be much more willing to not only join your team, but take an active part in creating success for themselves, and for you.
If you found this helpful, consider signing up for our email list. You’ll receive daily tips on how to use conversational hypnosis and NLP in every area of your life for even more success. Sign up today: