I read about this pretty ingenious school project a while back.
This guy was doing this for his marketing class. He hired an official looking camera man, and some girl who posed as his publicist.
Then he made up a fake name, and went to the local mall.
The camera man followed him around, as if he was somebody important. Then the publicist would answer all the questions people had about him, speaking in the third person.
Pretty soon, the whole mall was abuzz at this “celebrity.” They were talking about him as if everybody knew him, and knew why he was famous.
This guy wasn’t that good looking, not exceptionally tall nor exceptionally handsome.
But it only took about thirty minutes before the entire mall was speaking of him, looking at him and following him around like he was some famous rock star.
What, exactly, does this mean?
That people easy to con? Maybe.
That you can generate tons of interest with a good, “story”? Maybe.
What it also means is that when people decide how to feel about somebody, especially when girls decide on an unconscious level how to feel about guys, how he looks rarely comes into play very much.
What’s much more important is how he’s treated by everybody else. Not only that, but how he expects to be treated by everybody else.
Now, “how he expects to be treated” doesn’t mean “how he wishes he would be treated” or “how he thinks he should be treated.”
When you expect people to treat you a certain way, they usually will.
But that means first you’ve got to treat yourself the way you expect others to treat you.
That guy in the mall treated himself like a celebrity, and everybody followed his lead.
Since you know a little bit about human nature, and the triggers that are involved, this can give you an incredible advantage.
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