Open loops are a very powerful “tool.”
I put tool in quotes because open loops happen all the time.
Only when you understand them, and learn how to leverage them do they become a powerful tool.
For example, when I was a kid, we didn’t have the Internet.
And VCR’s weren’t invented until I was about halfway through elementary school.
So I remember what it was like to have to wait to see your favorite TV show.
Which made “cliffhangers” VERY powerful.
You’d be watching a TV show that was popular at school.
One episode would end on a cliffhanger.
Then ALL the kids would be talking about it at school.
Two Famous Examples
This was back when ROOTS first came on TV.
An eight episode, made for TV miniseries.
A very compelling “origin story.”
And plenty of people gathered at friends houses to watch it.
A HUGE cultural event.
Another similar event was Shogun.
Based on the book, about the first Shogun in Japan during the early 1600’s.
This was during the late 70’s right when the Japanese economic miracle was just starting.
Long enough after WWII so Japan wasn’t an enemy.
Who Are These People?
But before they became famous for cars and TV’s and other high quality products.
When Americans were just starting to become curious about these “strange” Japanese people.
Both Roots and Shogun were origin stories.
Different kinds, but origin stories.
And all based on the open loop structure.
The cliffhanger where you have to WAIT to see what will happen next.
And there is absolutely NOTHING you can do, but wait.
Both created a kind of “meta” buzz.
Kids at school talking about how the hero is going to solve the cliffhanger is one thing.
But a bunch of adults watching a series of cliffhangers, about REAL events, AND in the form of an origin story is VERY compelling.
We love all three.
Cultural events that tie us together.
And cliffhangers where we HAVE to wait.
Because WHILE we are waiting, that idea of what is going to happen next episode grows in our mind.
Adults, around the coffee machine at work, talk about Roots and Shogun.
Kids at school talk about how the hero will escape from the bad guys.
And you can use this “tool” of the open loop to get people thinking about you.
For example, say you meet somebody.
You have a short conversation, and leave a create a few “open loops.”
So they think about you when you apart.
Who Was He?
And they don’t know when or IF they’ll ever see you again.
A very pleasant feeling.
And at the same time, they’ll be HOPING it is also an origin story.
The beginnings of a relationship with you.
For friendships, business partners, or love.
Mind Persuasion has plenty of books and courses to teach you how to speak hypnotically and persuasively.