What Is This? https://loopvids.s3.amazonaws.com/Jun10_Post.mp4 One of the more interesting concepts in copywriting is curiosity. There are, of course, the common drivers of creating buying interest. Authority, social proof etc. Building up massive value, etc. Building in the idea of sex appeal. That if you buy this product, you’ll become famous […]
Open Loop Origin Stories
Powerful Communication https://loopvids.s3.amazonaws.com/May08_Post.mp4 Open loops are a very powerful “tool.” I put tool in quotes because open loops happen all the time. Only when you understand them, and learn how to leverage them do they become a powerful tool. For example, when I was a kid, we didn’t have the Internet. […]
Torture Basement Hobby
Crazy Like A Fox There’s this really crazy, but really, really rich old guy. He’s got several billion dollars, and he’s not really interested in making more money. So he uses his billions to create this elaborate pranks that he pulls on criminals. He’s always famous, in the news, for buying really […]
Colonization Plans
What You See Isn’t Real There are a lot of cool optical illusions floating around. They are, of course, built by understanding the inefficiency of our visual perception. Most of what we see is an approximation, and by purposely creating false approximations, we will see things that aren’t really there. The field […]
Story Sharing Magic To Easily Boost Your Attractivness
I went out to dinner the other night with a couple of friends. It was a guy and a girl, and the guy was trying to get the girl interested in him. Naturally, as the third wheel, I just sat back and watched. What struck me as obvious, (since I was outside of the situation) […]