Everybody Loves You
Going “viral” is a common meme.
A common description of a mathematical concept.
Or more specifically, an exponential function.
The “S” curve, described by an exponential equation, is pretty common.
It’s called an S curve because it looks like an S.
If you were to stretch it out sideways a little bit.
So the bottom left side of the S is kind of flat.
Then it shoots up toward the top.
Then the top right side curves to the right, and then flattens out.
It’s also called a “saturation curve.”
Here’s why.
Imagine you have a school with 500 people.
In the middle of nowhere.
Sick School
Students and teachers.
Everybody shows up after a break and they start the semester.
One person has a cold, or the flu, or some inconvenient but otherwise non-dangerous illness.
The first couple of days, only ONE person has that “virus.”
This is the bottom left side of the S curve.
Going along at one.
Eventually, somebody else catches it.
So now you’ve two.
But then two people become for.
This is when the bottom left of the S curve, curves and starts to go up.
The eventually, you start to run out of people.
The last few holdouts are the ones who have the strongest immune system.
This is when it flattens out near the top.
Once EVERYBODY has caught the virus, it stops spreading.
It has reached full saturation.
The S curve is very useful, since it’s based on a very common mathematical idea.
Yellow Shoes
If you sell yellow shoes, eventually you will have sold them to everybody.
Your product has reached “market saturation.”
If you tell a joke, eventually everybody will have heard the joke.
You’ve reached “market saturation.”
If you sell vacuum cleaners door to door, you will (hopefully) reach market saturation.
Where you’ve sold a vacuum cleaner to everybody willing to buy one.
Even chemistry runs off saturation.
You can only put so much salt in a certain amount of water.
Once the water becomes “saturated” it won’t mix any more, and the salt just sits at the bottom of the glass as wet salt.
But there is one thing that has a very, very high saturation rate.
Good feelings.
We like good feelings.
The more we feel good feelings, the easier it is to feel good feelings.
These are those really, really nice situations where everybody is laughing so hard, somebody just walking into the room will cause everybody to absolutely lose it.
When the guy walking in the room will look at you, laugh, not knowing why, and say:
“What the hell is wrong with you guys?”
You can see parties and social gatherings the same way.
As being SIGNIFICANTLY under saturated.
Which means YOU can be the one to kick of the party love S-curve.
Becoming the Hero of every party.
Learn More:
Party Hero
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