The best description of an effective sales letter is a slippery slope.
The headline makes you want to read the sub headline.
The sub headline makes you want to read the first sentence.
Each sentence makes you want to read the next.
When you read the headline, you might have a slight bit of curiosity.
Then as you slide down the slipper slope, your curiosity gets stronger and the doubt gets weaker.
All those other things you were thinking about get weaker.
Then once the curiosity peaks, another thought slides into your mind.
That child-like “what if?”
For a sales page that what if comes cross like this:
What if this product really does work?
What if it’s really affordable?
What if this really WILL solve my problems?
Then that “what if” slowly transforms into a “I wonder…”
I wonder what other things this might help me?
I wonder what other things I’ll be able to do?
I wonder how much more I can get once I….
A carefully written and highly targeted sales page can work for years.
And the writer who wrote it will get paid for years or decades.
Being a world class novelist isn’t so different.
But don’t tell this to a professional copywriter.
Those dudes have some pretty big egos.
They see themselves as the high priests of the written word.
Like if you met a copywriter at a party, and asked what they did for a living and they said “I’m a copywriter” with extreme pride.
If you said: “Oh, like that Harry Potter lady?”
They would probably get offended.
Because copywriters PERSUADE.
Novelists only “entertain.”
According to the self proclaimed, words-based masters of mind control.
But what does a novelist or other story teller do?
Much Longer Slide
They create the SAME slippery slope.
You may start reading a novel by a writer you’ve never heard of before.
So you start out with a little bit of skepticism, maybe some doubt, maybe a little bit of hope.
But then a day or two later, when you’re a 100 pages in or so, you are HOOKED.
You are now in the wonderful state of “fiction hypnosis.”
Absolutely tranced out.
And you finish your book trance, and get back to regular life you’ll actually feel SAD.
Like you’re going to miss your old pals from the story.
Then you look up the other online and fine they’ve got a few more books.
With the same characters!
You can visit your old pals again!
Now you’re excited.
Everybody Loves Trances
What is the deeper meaning here?
We LOVE going into trances.
We feel SAD when the trance is over.
Normal life sucks.
It’s boring, monotonous, or worse, tragic and filled with treachery.
We LOVE to be in a trance so we can follow the yellow brick road to deeper and deeper bliss.
We ALL want to go on a journey to see the wizard.
Built In Hypnotist
Do you need to be a copywriter or a novelist to create trances in others?
No, you do not.
You only need to BE in a state of trance, and let that guide you.
Get into a deep trance.
Create some rapport.
And they’ll follow you down any rabbit hole your tranced out mind can conjure.
Mind Persuasion has plenty of books and courses to teach you how to speak hypnotically and persuasively.