Think of the last time you bought something, where you had to kind of go back and forth, in your own mind, before you decided to make a purchase. What you were doing was wrestling with your own objections. Rarely do we see something, and decide with 100% congruence that we want it. Even when […]
Silver Linings
Most salespeople and persuaders live in fear of objections. They try and overpower their clients with tons of benefits, guarantees, and testimonials. They fear that if they even bring up a possible objection, so they can overcome it, this will kill their sales efforts. There are many reasons for this tendency. One is that our […]