There’s a fantastic paradox of human behavior, one that is incredibly powerful when used in a seductive setting. But it requires that you think outside the box, so to speak. It’s one of those things that you kind of set up, and then just kind of hang back and wait for it to happen. When […]
The Seductive Power of Vague Language
There’s two ways of persuading people, an easy way, and a hard way. Most sales people use the hard way. They bash you over the head with features and benefits, hoping they hit enough “hot buttons” to convince you to buy. Back when I used to sell cars, we were trained in “butterflying” the car. […]
Specifically Vague Magic
A large part of the Milton Model, upon which much of NLP and covert hypnosis is based on is vague. Vague meaning that many of the language patterns are specifically vague. Which makes them incredibly powerful. Why? Because when you use artfully vague language, it does a couple of things. One is it uses up […]
The Implied Close
When most salespeople start a conversation with a client, either face to face or through text, they start out with the intention of convincing the person overtly to buy the product. This is done generally by listing benefits, features, and creating positive emotions associated with the product, and amping to the max negative emotions associated […]