Once, I went to a bar with a couple of friends
As soon as I walked in, I noticed that there were Corona flags all over the place.
(The beer, not the virus…)
One of my friends studied the menu carefully.
I could see the determination and seriousness on his face.
His eyes closely reading over all the drink choices.
Finally he said:
“I think I’ll have a Corona,” as if he’d just solved a difficult algebra equation.
When he looked up at the waitress, I started laughing.
He looked at me, puzzled.
“Dude, what’s so funny?” he asked.
“Dude, take a look behind you,” I replied, grinning.
He looked, saw ALL the Corona flags, and realized what I meant.
But then he looked a bit pale.
“I didn’t even notice those…”
A long, long time ago, Dale Carnegie said that you can get anybody to do anything, so long as they think it was their idea.
Now, plastering the walls with Corona flags to get people to buy Corona isn’t the most advanced marketing strategies you’ll find.
But in the case of my friend it worked.
His slightly shocked realization was that what he thought was HIS CHOICE, wasn’t really his.
Whose Thoughts Are In Your Brain
He thought he was carefully reading over the menu, making his own, conscious, self aware choice.
Of course, there is much more to this.
Human self aware consciousness is complicated.
Nobody, not even the top neuroscientists in the world really have a clue what it is.
And maybe he was already about 40% in the Corona camp.
So all the Corona flags just kind of tipped him in that direction.
But Carnegie’s rule holds true.
That you can get anybody to do anything if you get them to believe it’s THEIR idea.
This is the whole idea behind copywriting.
To write a STORY, with familiar archetypes.
So by the end of “story” the customer makes his own decision, for his own reason, to buy the product.
We humans very much DO NOT LIKE being told what to do.
At the same time, it’s really not that difficult to slide ideas into people’s heads knowing how they’ll decide.
This is essentially the basic strategy behind Milton Erickson, the inventor of covert hypnosis.
To give simple advice to people.
But to wrap that advice up in complex and confusing stories, so the listener can DISCOVER THIS on their own.
This is also how LOVE happens.
Despite the promises of gurus, you can’t TELL somebody to fall in love with you.
Give It Time To Grow
Love DOES NOT HAPPEN while they are standing there listening to you.
Love happens AFTER they finish talking to you.
When they are thinking about you.
The positive things about you.
The way you made them feel.
And CRITICALLY, they must wonder if you feel the same way.
So when they DO begin to fall in love with you, it WILL be their idea.
Just never, ever tell them you engineered the process.
Mind Persuasion has plenty of books and courses to teach you how to speak hypnotically and persuasively.