Halt and Catch Fire is a pretty good TV show.
It’s a four season show that covers the rise of the PC and the Internet.
It’s a fictionalized version, but it’s pretty accurate.
The competition for the first PC, then the first couple search engines, then the first browsers.
One character, Joe MacMillan, is a very stereotypical sales person.
He is very charismatic, and tells wonderful metaphorical stories to clients or business partners.
And these flowery metaphorical stories are very compelling and persuasive.
Kind of like Don Draper, when he’s telling advertising stories.
Like when they first had the ad campaign to pitch one of those old school, family photo slide projectors.
Where you could take your pictures to get developed, and you’d get these little square slides to project up on a wall.
They were on this turnstile, and every time you clicked it would advance one picture.
So when you went on a vacation, and you wanted to show your vacation pics to your friends, they could all sit and watch.
But during the pitch, Draper told a beautiful story about families and memories and experiences.
In fact, it was such a beautiful story, one of the characters, who was having issues with his wife, had to leave the room because he was so emotionally moved.
This is the typical “feeling” we have of the “ultra persuader.”
It’s certainly compelling as a TV character.
Very, very entertaining.
But in real life, this is VERY rare.
Most salespeople in real life are not nearly as elegant and charismatic as the TV types.
There are two basic ways to sell things.
The outside in approach, and the inside out.
The Don Draper and Joe MacMillan both used the “outside in approach.”
Where the customer or client only need to sit and listen.
And the reason to buy comes from “outside” their brain into their brain FROM the persuader.
Pull Out Their Pleasure
The opposite is the inside out approach.
Where you build up the reasons the client or customer might want your product or service.
The more you get them talking about THEIR reasons, the bigger their desires will be.
This is fairly straightforward in sales.
Ask them their ideal future state with their needs satisfied with SOME kind of product.
Build up that future state as big and bright and beautiful and compelling as you can.
So when they first see your product, it will be THROUGH this custom made halo effect.
Which will make it MUCH more compelling than any TV sales soliloquy.
Subconscious Halo Effect
But, this idea goes much deeper.
Because we all WANT the same things.
And if you covertly ask questions that build up those things they want, this will make THEM feel much better than they have in a while.
Creating a much, much more powerful halo effect.
What or who will they think of, or see through this halo effect?
Mind Persuasion has plenty of books and courses to teach you how to speak hypnotically and persuasively.