What’s the most magical word in the world?
Yes.
If you can get people saying “yes,” to anything you’re saying, it’s smooth sailing.
No matter if you’re trying to get your girl to cook you dinner or get that client to sign that multi million dollar contract, you ain’t getting squat until “yes” is resonating inside their brain.
How do you do that?
Pacing.
Pacing is easy, it’s powerful, almost magical. But easy to mess up.
You simply say or write whatever is actually happening. That way, whoever is reading or listening to you won’t have any choice but to start thinking “yes.”
Like this:
You’re reading this sentence. You are reading this sentence. You woke up this morning. You like certain things. You don’t like other things. You like some things sometime, but not other times. Some people make you feel wonderful. Other people can really push your buttons.
Of course, if you just keep saying stuff like this, people will maybe think you’re some kind of an amateur horoscope or fortune cookie writer.
That’s why you’ve got to mix up with what is absolutely true, with what is likely true. Most people jump the gun on this. They start out with what they hope to be true. They’ll start a sales letter like this:
You want easy money, don’t you!
Now, most people would happily accept easy money, but most people also don’t like being told what they want. It feels a bit intrusive. That’s why pacing statements, statements about “things” that are true, rather than opinions or ideas, is less intrusive, and much more likely to get those “yeses” resonating inside their brains.
Try this, and have fun!