Scarcity is a great way to increase buying desire. Covert hypnosis is a great way to leverage your client’s own thinking in your persuasive efforts.
Combining these gives you a one-two punch.
When most people think of using scarcity, they imagine it like an overtly stated element.
Buy now before the price goes up.
Limited quantities, buy now.
This can’t last long!
This are easily perceived as “fake” by the reader or listener, especially if you’re selling electronic products. One way you can enhance their effect is by implying them, or covertly suggesting them.
This way, the listener or reader will have to come up with their own specific “scarcity,” and by filling in the blanks with their own experience and ideas, they won’t resist them or think they are “fake,” as they’ll be their own reasons.
The way you do this is simple. Early on in the sales page or presentation (or seduction if this is what you’re after) you simply imply that the deal might not go through. Or if you go on a date, you might not actually be right for each other.
You’ll need to be careful and not make the client feel as if they’re being “qualified,” because that turns people off. It’s better to simply imply that there may or may not be a reason for doing business, or going on a date, or whenever.
You only need one or two sentences, mentioned in passing, to put this idea into their head.
If you’re selling in person, you can say something like this:
Well, let me first find out what you’re looking for in a widget, and then I’ll show you what we’ve got, and then we’ll see whether or not we should move forward. Sound fair to you?
No pressure, no promise of satisfying their needs, just “you show me yours, I’ll show you mine, and we’ll go from there.”
If you’re selling online, or in a sales letter, you can throw in a couple sentences like this:
Now, I’m not sure if you and this widget are right for each other, but our customers continue to enjoy the following benefits:
And just make sure the benefits are as laser targeted to your reader as possible, and sound so incredibly compelling that their heart will skip a beat.
If you’re asking a girl or a guy out on a date, you can say something like this:
Hey, I think you’re cute. I’m kind of busy right now, but I’d like to see you later. We might like each other! What’s your phone number?
No pressure, kind of vague if you like her, and also implies that you’re the kind of guy who doesn’t ONLY fall for a girl because of her looks.
Try these out, and see how they work.